Google Analytics

Google's web and app analytics

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Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Analytics

Google Analytics provides free tools to track and analyze user behavior across web and app platforms.

for: Marketers and product teams needing cross-platform user insights.
pricing: free

works withGoogle AdsSearch Ads 360Display & Video 360Google CloudGoogle Search Console

Key features

6 features of Google Analytics

Cross-platform measurement — Track users across websites and mobile apps to see the full customer journey.
Machine-learning insights — Use Google’s ML to uncover trends and predict future customer actions.
Integrated reporting — Create shareable reports with an intuitive interface for quick analysis.
Google ecosystem integrations — Connect data to Google Ads, Search Ads 360, Display & Video 360, Cloud and Search Console.
Audience building — Generate tailored audience lists for marketing campaigns.
Attribution and ROI tracking — Measure marketing performance and optimize spend based on data.

Use cases

Identify which marketing channels drive the most conversions.
Reduce reporting time by consolidating web and app data.
Create audience segments for targeted advertising.
Predict future user behavior to improve campaign ROI.

Google Analytics vs alternatives

all alternatives →

	Google Analytics	Plausible	PostHog	Mixpanel	Amplitude
Best for	Free cross-platform web and app analytics	Privacy-first web analytics	In-product behavior tracking	Event-driven product insights	Product team analytics
Pricing	Free	Subscription	Subscription	Subscription	Subscription
DevHunt upvotes	0	0	0	0	0
Launched	—	—	—	—	—

Google Analytics vs Plausible: Privacy-focused, open-source web analytics without Google’s ecosystem
Google Analytics vs PostHog: Product-focused analytics with session replay and feature flags
Google Analytics vs Mixpanel: Event-based analytics with funnels and retention analysis
Google Analytics vs Amplitude: Digital analytics platform geared toward product teams, not marketing ROI

Google Analytics FAQ

Is Google Analytics free to use?+

Yes, Google Analytics is provided free of charge.

What platforms does it support?+

It tracks both websites and mobile apps, providing cross-platform insights.

How does it integrate with other Google products?+

Data can be linked to Google Ads, Search Ads 360, Display & Video 360, Google Cloud and Search Console for unified marketing workflows.

Does Google Analytics use machine learning?+

Yes, it applies Google’s machine-learning models to surface insights and predict future customer actions.

Can I share reports with teammates?+

The interface includes shareable reports that facilitate collaboration.

Summarized by DevHunt from marketingplatform.google.com · Oct 1, 2026. Details may change; check the official site.

About this listing

DevHunt lists Google Analytics because developers expect to find it next to the tools in its category. It did not launch on DevHunt. Work on Google Analytics? Message us to claim this listing.