Google Analytics vs PostHog

Product-focused analytics with session replay and feature flags

Google AnalyticsGoogle's web and app analytics

PostHogProduct analytics, session replay and feature flags

Which to pick

Pick Google Analytics if you want…

Free cross-platform web and app analytics
A free tool
Integrations with Search Ads 360, Display & Video 360 or Google Cloud (on Google Analytics' list, not PostHog's)

Pick PostHog if you want…

Unified product analytics with AI assistance
In-product behavior tracking
Open-source code (PostHog/posthog on GitHub)
Integrations with Stripe, GitHub or Postgres (on PostHog's list, not Google Analytics')

Side by side

What it is: Google Analytics:Google Analytics provides free tools to track and analyze user behavior across web and app platforms.; PostHog:PostHog is an all-in-one product analytics platform with session replay, error tracking, feature flags and AI-driven insights.
Best for: Google Analytics:Free cross-platform web and app analytics; PostHog:Unified product analytics with AI assistance
Who it’s for: Google Analytics:Marketers and product teams needing cross-platform user insights.; PostHog:Product teams and engineers who need analytics, monitoring and automated issue resolution.
Pricing: Google Analytics:Free; PostHog:Freemium
Plans: Google Analytics:—; PostHog:Free $0 · Pay-as-you-go $0 per month · Platform packages $0
Open source: Google Analytics:—; PostHog:Yes, 40,071 GitHub stars
Works with: Google Analytics:Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console; PostHog:Stripe, GitHub, Google Ads, Postgres, HubSpot, Zendesk, Linear, Slack

Google Analytics features

Cross-platform measurement. Track users across websites and mobile apps to see the full customer journey.
Machine-learning insights. Use Google’s ML to uncover trends and predict future customer actions.
Integrated reporting. Create shareable reports with an intuitive interface for quick analysis.
Google ecosystem integrations. Connect data to Google Ads, Search Ads 360, Display & Video 360, Cloud and Search Console.
Audience building. Generate tailored audience lists for marketing campaigns.
Attribution and ROI tracking. Measure marketing performance and optimize spend based on data.

PostHog features

Product Analytics. Capture, store and query events with a free tier of 1 M events per month.
Session Replay. Record user sessions (5 K free recordings) and surface dead clicks or crashes.
Error Tracking. Collect exceptions and stack traces, grouped into actionable issues.
Feature Flags & Experiments. Toggle features and run A/B tests with 1 M free flag requests per month.
AI Observability. Ask natural-language questions; AI generates diagnostics and pull-request suggestions.
Managed Data Warehouse. Store raw events, rows and logs; query via SQL or BI tools.
Workflows & Inbox. Automated agents create PRs, prioritize findings and route tickets to GitHub, Zendesk, etc.
Integrations. Ingest data from 120+ sources like Stripe, Postgres, HubSpot, Google Ads and more.

Google Analytics vs PostHog FAQ

Is Google Analytics or PostHog free?+

Google Analytics is free. PostHog has a free plan and paid plans.

Is Google Analytics or PostHog open source?+

PostHog is open source (PostHog/posthog on GitHub). DevHunt has no public source repository on record for Google Analytics.

Do Google Analytics and PostHog integrate with the same tools?+

Partly. Both list Google Ads. Google Analytics also lists Search Ads 360, Display & Video 360, Google Cloud and Google Search Console; PostHog also lists Stripe, GitHub, Postgres, HubSpot and 3 more.

On DevHunt

Google Analytics

Listed by DevHunt

Google Analytics on DevHunt →Google Analytics alternatives

PostHog