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Plausible

Plausible

Privacy-friendly, open-source web analytics

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SubscriptionAnalyticsOpen Source3 impressions

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
AnalyticsOpen Source

Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.

for
Website owners, marketers and developers who need easy, GDPR-compliant analytics.
pricing
freemium · free trial
license
AGPL-3.0
plausible/analytics 29k 1.9kElixirupdated a day ago
works withData Studio ConnectorNPM package

Key features

6 features of Plausible
  • Automatic scroll depth tracking — Tracks scroll depth from 1-100% on every page without any setup.
  • AI traffic analytics — Identifies visits from AI assistants like ChatGPT and measures their conversions.
  • SEO performance dashboard — Integrates Search Console data to show queries and organic traffic in the dashboard.
  • Real-time dashboard — Updates traffic metrics every 30 seconds without needing a page refresh.
  • Codeless goals & revenue tracking — Turns any page, download or link click into a goal and tracks revenue automatically.
  • Built-in bot filtering — Excludes bots, referrer spam and data-center traffic out of the box.

Use cases

  • Track the impact of a new blog post on organic search traffic.
  • Measure conversions from paid UTM campaigns in real time.
  • Identify and analyze traffic coming from AI assistants like ChatGPT.

Plausible vs alternatives

all alternatives →
PlausiblePostHogMixpanelAmplitudeOvertracking Analytics
Best forSimple, privacy-friendly web analyticsProduct analytics with session replayEvent-driven product analyticsAdvanced digital analyticsSimple GA alternative
PricingFreemiumSubscriptionSubscriptionSubscriptionSubscription
DevHunt upvotes0000111
Launched————Jan 2023
  • Plausible vs PostHog: Focuses on product analytics, session replay and feature flags, while Plausible is lightweight site-wide stats.
  • Plausible vs Mixpanel: Offers event-based analytics, funnels and retention, but is a paid SaaS with more complexity than Plausible’s simple dashboard.
  • Plausible vs Amplitude: Provides deep digital analytics for product teams, whereas Plausible emphasizes privacy and simplicity.
  • Plausible vs Overtracking Analytics: Positions itself as an easy GA alternative similar to Plausible, but may have different feature set and pricing.

Plausible FAQ

Do I need to use cookies for Plausible?+

No, Plausible does not set cookies or process personal data, so no consent banner is required.

Where is my analytics data stored?+

All data is processed on servers owned by European companies and never leaves the EU.

Can I import my existing Google Analytics data?+

Yes, Plausible provides a Google Analytics import feature.

Is there a free trial?+

Yes, Plausible offers a 30-day free trial with no credit card required.

What is the script size compared to Google Analytics?+

Plausible’s script is 54 times smaller, saving about 135 KB per visitor.

Summarized by DevHunt from plausible.io · Oct 1, 2026. Details may change; check the official site.

About this listing

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