Umami
Simple, privacy-focused, open-source web analytics
FreeAnalyticsOpen Source2 impressions
Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- for
- Product teams, marketers and developers who need analytics without compromising privacy.
- pricing
- freemium · free trial
- license
- MIT
Key features
- Acquisition & Attribution — Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights — Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels — Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking — Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default — No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing — Role-based team access, custom dashboards and shareable URLs.
Use cases
- Track marketing campaign ROI without using cookies
- Identify where users abandon checkout funnels
- Monitor real-time traffic spikes and device breakdowns
- Export full analytics data for external reporting
- Run a self-hosted analytics stack for full data ownership
Umami pricing
- Hobby$0/ month/monthUp to 100K events · 1 website · 6 month data retention · Community support
- Pro$20/ month/month1 M events included · Up to 20 websites · 10 team members · API & email support
- Business$200/ month/month10 M events · Unlimited sites & team · Session replays & heatmaps · Email & chat support
Umami vs alternatives
 Umami |  Plausible |  PostHog |  Mixpanel | |
|---|---|---|---|---|
| Best for | Privacy-preserving web analytics | Simple privacy-focused traffic stats | Product analytics with feature flags | Deep event-level product analytics |
| Pricing | Freemium | Subscription | Subscription | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 0 |
| Launched | — | — | — | — |
- Umami vs Plausible: Plausible also offers privacy-first analytics but lacks session replays and heatmaps.
- Umami vs PostHog: PostHog provides product analytics with feature flags and session replay, but is not focused on cookie-free privacy by default.
- Umami vs Mixpanel: Mixpanel offers advanced event analytics and retention but collects personal data and uses cookies.
Umami FAQ
How is usage measured?+
Usage counts each pageview and any custom event or property as one event.
What happens if I exceed my event limit?+
Additional events are billed per-event; data collection continues without interruption.
How does the free trial work?+
A 14-day trial gives full access to the chosen plan’s features and then bills the regular monthly price.
Can I export my data?+
Yes, all data can be exported via the API or dashboard, ensuring full ownership.
Is Umami GDPR/CCPA compliant?+
Yes, it collects no personal data, uses no cookies and anonymizes visitor information.
Summarized by DevHunt from umami.is · Oct 1, 2026. Details may change; check the official site.
About this listing
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