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Amplitude vs Google Analytics
Digital analytics platform geared toward product teams, not marketing ROI
Which to pick
Pick Amplitude if you want…
- AI-enhanced product analytics
- Product team analytics
- Integrations with Claude, Cursor or GitHub Copilot (on Amplitude's list, not Google Analytics')
Pick Google Analytics if you want…
- Free cross-platform web and app analytics
- A free tool
- Integrations with Google Ads, Search Ads 360 or Display & Video 360 (on Google Analytics' list, not Amplitude's)
Side by side
- What it is
- Amplitude:Amplitude is a digital analytics platform that adds AI agents, feedback, and experimentation for product teams.
- Google Analytics:Google Analytics provides free tools to track and analyze user behavior across web and app platforms.
- Best for
- Amplitude:AI-enhanced product analytics
- Google Analytics:Free cross-platform web and app analytics
- Who it’s for
- Amplitude:Product managers, growth teams, and engineers building data-driven products
- Google Analytics:Marketers and product teams needing cross-platform user insights.
- Pricing
- Amplitude:Freemium
- Google Analytics:Free
- Plans
- Amplitude:Free $0 · Plus Starts at $0 per month
- Google Analytics:—
- Works with
- Amplitude:Claude, Cursor, GitHub Copilot, Replit, Codex, Gemini, Figma Make
- Google Analytics:Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console
Amplitude features
- AI Agents & MCP. Ask natural-language questions about product data and get AI-generated insights across all Amplitude capabilities.
- Product & Marketing Analytics. Track events, funnels, cohorts, and revenue metrics with unlimited seats.
- Session Replay & Heatmaps. Record user sessions and visualize interactions to identify friction points.
- Feature Experimentation. Run A/B/n tests, multi-armed bandits and track feature adoption across cohorts.
- AI Feedback & Surveys. Collect user comments and automatically turn them into actionable insights.
- Agent Analytics. Measure the impact of AI agents on retention, revenue and growth.
Google Analytics features
- Cross-platform measurement. Track users across websites and mobile apps to see the full customer journey.
- Machine-learning insights. Use Google’s ML to uncover trends and predict future customer actions.
- Integrated reporting. Create shareable reports with an intuitive interface for quick analysis.
- Google ecosystem integrations. Connect data to Google Ads, Search Ads 360, Display & Video 360, Cloud and Search Console.
- Audience building. Generate tailored audience lists for marketing campaigns.
- Attribution and ROI tracking. Measure marketing performance and optimize spend based on data.
Amplitude vs Google Analytics FAQ
Is Amplitude or Google Analytics free?+
Amplitude has a free plan and paid plans. Google Analytics is free.
Do Amplitude and Google Analytics integrate with the same tools?+
Their integration lists don't overlap: Amplitude lists Claude, Cursor, GitHub Copilot, Replit and 3 more; Google Analytics lists Google Ads, Search Ads 360, Display & Video 360, Google Cloud and 1 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.