Free and open-source Google Analytics alternatives

Google Analytics (Google's web and app analytics) is a commercial product. These 3 tools do the same job and are free to use or to self-host.

Short answer: the best free alternatives to Google Analytics are Plausible, Umami and Matomo. Self-hosting is free; you pay only for the server (a small VPS is about $4–6/mo). Licenses and prices checked 2026-10-01.

1
Plausible
Privacy-friendly, open-source web analytics
Lightweight, cookie-free analytics; self-hosted CE is free.
Open source (AGPL-3.0) ·★ 29k GitHub stars · last commit 2026-10-07 · details
2
Umami
Simple, privacy-focused, open-source web analytics
Simple privacy-focused analytics, self-hosted.
Open source (MIT) ·★ 39k GitHub stars · last commit 2026-10-07 · details
3
Matomo
Privacy-focused open-source web analytics
Full-featured web analytics you host yourself.
Open source (GPL-3.0) ·★ 22k GitHub stars · last commit 2026-10-07 · details

Want paid options too? See all Google Analytics alternatives or the full free alternatives list. Beyond developer tools, OSS Software lists more open-source Google Analytics alternatives.

FAQ

Is there a free alternative to Google Analytics?+

Yes. Plausible, Umami and Matomo do the same job for free; Plausible, Umami and Matomo are open source.

What is the best open-source alternative to Google Analytics?+

Umami is the most starred on GitHub (39k stars). Simple privacy-focused analytics, self-hosted.

Open source: OSI-approved license. Free to self-host: the code is public and free to run yourself, with limits in the license.

Categories

Free and open-source Google Analytics alternatives

FAQ