← Google Analytics

Alternatives

Google Analytics alternatives

Google Analytics provides free tools to track and analyze user behavior across web and app platforms. Here are 24 similar tools on DevHunt, starting with the closest matches.

Quick answerThe closest Google Analytics alternative is Plausible, for privacy-first web analytics. Pick PostHog for in-product behavior tracking, or Mixpanel for event-driven product insights.

At a glance

4 closest to Google Analytics
ToolBest forPricingVotesComparison
PlausiblePrivacy-first web analyticsPaid, open source—vs Google Analytics →
PostHogIn-product behavior trackingPaid, open source—vs Google Analytics →
MixpanelEvent-driven product insightsPaid—vs Google Analytics →
AmplitudeProduct team analyticsPaid—vs Google Analytics →

How to choose

  • For privacy-first web analytics: Plausible (paid, open source)
  • For in-product behavior tracking: PostHog (paid, open source)
  • For event-driven product insights: Mixpanel (paid)
  • For product team analytics: Amplitude (paid)
  • For free cross-platform web and app analytics: Google Analytics itself

Closest alternatives

compared with Google Analytics

More Analytics tools

most upvoted on DevHunt
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FAQ

What is the best alternative to Google Analytics?+

The closest Google Analytics alternatives are Plausible (privacy-first web analytics), PostHog (in-product behavior tracking) and Mixpanel (event-driven product insights). Amplitude is also close. Each one links to a side-by-side comparison with Google Analytics.

What is the best free alternative to Google Analytics?+

None of the closest Google Analytics alternatives are free, but AI-Atlas, DataLine and Latitude are free Analytics tools on DevHunt.

Is there an open source alternative to Google Analytics?+

Yes. Plausible (privacy-first web analytics) and PostHog (in-product behavior tracking) are open source.

What is Google Analytics used for?+

Google Analytics provides free tools to track and analyze user behavior across web and app platforms. Common uses: identify which marketing channels drive the most conversions, reduce reporting time by consolidating web and app data and create audience segments for targeted advertising.

Is Google Analytics free?+

Google Analytics is free.