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Google Analytics vs Plausible
Privacy-focused, open-source web analytics without Google’s ecosystem
Which to pick
Pick Google Analytics if you want…
- Free cross-platform web and app analytics
- A free tool
- Integrations with Google Ads, Search Ads 360 or Display & Video 360 (on Google Analytics' list, not Plausible's)
Pick Plausible if you want…
- Simple, privacy-friendly web analytics
- Open-source code (plausible/analytics on GitHub, AGPL-3.0 license)
- Integrations with Data Studio Connector or NPM package (on Plausible's list, not Google Analytics')
Side by side
- What it is
- Google Analytics:Google Analytics provides free tools to track and analyze user behavior across web and app platforms.
- Plausible:Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.
- Best for
- Google Analytics:Free cross-platform web and app analytics
- Plausible:Simple, privacy-friendly web analytics
- Who it’s for
- Google Analytics:Marketers and product teams needing cross-platform user insights.
- Plausible:Website owners, marketers and developers who need easy, GDPR-compliant analytics.
- Pricing
- Google Analytics:Free
- Plausible:Freemium
- Open source
- Google Analytics:—
- Plausible:Yes, 29,274 GitHub stars
- Works with
- Google Analytics:Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console
- Plausible:Data Studio Connector, NPM package
Google Analytics features
- Cross-platform measurement. Track users across websites and mobile apps to see the full customer journey.
- Machine-learning insights. Use Google’s ML to uncover trends and predict future customer actions.
- Integrated reporting. Create shareable reports with an intuitive interface for quick analysis.
- Google ecosystem integrations. Connect data to Google Ads, Search Ads 360, Display & Video 360, Cloud and Search Console.
- Audience building. Generate tailored audience lists for marketing campaigns.
- Attribution and ROI tracking. Measure marketing performance and optimize spend based on data.
Plausible features
- Automatic scroll depth tracking. Tracks scroll depth from 1-100% on every page without any setup.
- AI traffic analytics. Identifies visits from AI assistants like ChatGPT and measures their conversions.
- SEO performance dashboard. Integrates Search Console data to show queries and organic traffic in the dashboard.
- Real-time dashboard. Updates traffic metrics every 30 seconds without needing a page refresh.
- Codeless goals & revenue tracking. Turns any page, download or link click into a goal and tracks revenue automatically.
- Built-in bot filtering. Excludes bots, referrer spam and data-center traffic out of the box.
Google Analytics vs Plausible FAQ
Is Google Analytics or Plausible free?+
Google Analytics is free. Plausible has a free plan and paid plans.
Is Google Analytics or Plausible open source?+
Plausible is open source (plausible/analytics on GitHub, AGPL-3.0 license). DevHunt has no public source repository on record for Google Analytics.
Do Google Analytics and Plausible integrate with the same tools?+
Their integration lists don't overlap: Google Analytics lists Google Ads, Search Ads 360, Display & Video 360, Google Cloud and 1 more; Plausible lists Data Studio Connector and NPM package.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.