Clay
Data enrichment and AI research for GTM teams
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Clay alternatives →More Sales tools →74 free dev tools →
Clay delivers data enrichment, AI agents, and workflow orchestration to power GTM teams’ prospecting and outreach.
- for
- GTM engineers, sales ops, and revenue teams building automated prospecting workflows.
- pricing
- freemium · free trial
Key features
- Data marketplace — Access 200+ data and AI vendors in a single contract to enrich accounts and contacts.
- Claygent AI agents — Customizable AI agents that research, score, and generate personalized outreach content.
- Visual workflow builder — Create GTM plays with clicks, code, or chat and reuse logic across runs.
- Signal enrichment — Add job change, company news, social listening, and web intent signals to records.
- Ad audience sync — Push high-intent audiences to LinkedIn, Meta and Google Ads directly from Clay.
- CRM & data warehouse integrations — Native connectors for Salesforce, Snowflake, Fivetran, Postgres, Databricks and BigQuery.
Use cases
- Enrich and score inbound leads in minutes for immediate routing to reps.
- Automate outbound prospecting with AI-generated emails and LinkedIn ads.
- Build TAM sourcing pipelines that continuously refresh with live intent signals.
- Run post-call follow-up workflows that tailor messaging based on compliance and hiring signals.
Clay pricing
- Free$0500 actions/mo · 1.2K data credits/yr · Unlimited seats and tables · Claygent AI agent
- Launch$167/mo/month15K actions/mo · 30K data credits/yr · Enrich phone numbers · Email sequencing
- Growth$446/mo/month40K actions/mo · 72K data credits/yr · Auto-sync & enrich CRM · Unlimited ad audiences
Clay vs alternatives
 Clay |  HubSpot CRM |  Zoho CRM |  VeilStrat | |
|---|---|---|---|---|
| Best for | AI-driven GTM data enrichment and automation | CRM with built-in marketing tools | All-in-one CRM suite | AI adoption signal detection |
| Pricing | Freemium | Subscription | Subscription | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 3 |
| Launched | — | — | — | Oct 2026 |
- Clay vs HubSpot CRM: HubSpot is a full CRM with marketing automation, while Clay focuses on data enrichment and AI-driven GTM orchestration.
- Clay vs Zoho CRM: Zoho CRM offers integrated sales tools, whereas Clay specializes in sourcing, enriching, and automating GTM signals across multiple data sources.
- Clay vs VeilStrat: VeilStrat surfaces AI adoption signals, while Clay provides a broader data marketplace, AI agents, and end-to-end GTM workflow orchestration.
Clay FAQ
How do I choose the right plan?+
Match your GTM workflow needs and expected action/credit volumes to the tier; each plan adds more enrichment, signal, and integration features.
What are actions and data credits?+
Actions measure platform usage such as enrichment and GTM execution; data credits are used to purchase data and AI from marketplace vendors.
Can I integrate Clay with my existing CRM?+
Yes, Clay offers native CRM integrations including Salesforce and can auto-sync and enrich data from your CRM.
Is there a free trial?+
All paid tiers start with a 14-day free trial, and the Free plan is available with no commitment.
Summarized by DevHunt from clay.com · Nov 7, 2026. Details may change; check the official site.
About this listing
DevHunt lists Clay because developers expect to find it next to the tools in its category. It did not launch on DevHunt. Work on Clay? Message us to claim this listing.
