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Clay vs HubSpot CRM
Short answer: Pick Clay if you want AI-driven GTM data enrichment and automation; pick HubSpot CRM if you want free CRM with AI assistants. Clay has a free plan, paid from $167/month; HubSpot CRM has a free plan, paid from $7/month per user.
ClayData enrichment and AI research for GTM teams
HubSpot CRMCRM platform for sales, marketing and serviceWhich to pick
Pick Clay if you want…
- AI-driven GTM data enrichment and automation
Pick HubSpot CRM if you want…
- Free CRM with AI assistants
- CRM with built-in marketing tools
Side by side
- What it is
- Clay:Clay delivers data enrichment, AI agents, and workflow orchestration to power GTM teams’ prospecting and outreach.
- HubSpot CRM:HubSpot CRM is a free, AI-enhanced platform that centralizes contact, deal, and activity data for sales, marketing, and service teams.
- Best for
- Clay:AI-driven GTM data enrichment and automation
- HubSpot CRM:Free CRM with AI assistants
- Who it’s for
- Clay:GTM engineers, sales ops, and revenue teams building automated prospecting workflows.
- HubSpot CRM:Startups, small businesses, and growing teams needing a unified, no-cost CRM.
- Pricing
- Clay:Freemium
- HubSpot CRM:Freemium
- Starting price
- Clay:$167/month (Launch)
- HubSpot CRM:$7/month per user (Starter)
- Free plan or trial
- Clay:Free plan (Free) · Free trial
- HubSpot CRM:Free plan (Free)
- Plans
- Clay:Free $0 · Launch $167/mo per month · Growth $446/mo per month
- HubSpot CRM:Free $0 · Starter $7/mo/seat per month
- Works with
- Clay:Salesforce, Snowflake, Fivetran, Postgres, Databricks, BigQuery, HTTP API, Google Ads
- HubSpot CRM:—
Clay features
- Data marketplace. Access 200+ data and AI vendors in a single contract to enrich accounts and contacts.
- Claygent AI agents. Customizable AI agents that research, score, and generate personalized outreach content.
- Visual workflow builder. Create GTM plays with clicks, code, or chat and reuse logic across runs.
- Signal enrichment. Add job change, company news, social listening, and web intent signals to records.
- Ad audience sync. Push high-intent audiences to LinkedIn, Meta and Google Ads directly from Clay.
- CRM & data warehouse integrations. Native connectors for Salesforce, Snowflake, Fivetran, Postgres, Databricks and BigQuery.
HubSpot CRM features
- Contact & Deal Management. Create, track, and report on contacts, deals, and tasks in a single view.
- Pipeline Visualization. Visualize sales cycles, assign tasks, and predict revenue with deal pipelines.
- AI-Powered Assistant. Breeze Assistant helps research companies, prep calls, and summarize records.
- Email Tracking & Templates. Get real-time open notifications and reuse AI-enhanced email templates.
- Live Chat & Chatbots. Qualify leads, book meetings, and provide support via AI chatbots and shared inbox.
Clay vs HubSpot CRM FAQ
What is the difference between Clay and HubSpot CRM?+
HubSpot is a full CRM with marketing automation, while Clay focuses on data enrichment and AI-driven GTM orchestration.
Should I use Clay or HubSpot CRM?+
Pick Clay if you want AI-driven GTM data enrichment and automation. Pick HubSpot CRM if you want free CRM with AI assistants or CRM with built-in marketing tools.
Is Clay or HubSpot CRM free?+
Clay has a free plan; paid plans start at $167/month (Launch). HubSpot CRM has a free plan; paid plans start at $7/month per user (Starter).
Which is cheaper, Clay or HubSpot CRM?+
Clay starts at $167/month (Launch) and HubSpot CRM starts at $7/month per user (Starter); the plans are billed differently, so compare what's included.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.