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Mixpanel vs Umami
Mixpanel offers advanced event analytics and retention but collects personal data and uses cookies.
MixpanelProduct analytics for events, funnels and retention
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick Mixpanel if you want…
- AI-enhanced product intelligence
- Deep event-level product analytics
Pick Umami if you want…
- Privacy-preserving web analytics
- The lower starting price: $20/month against $120/month
- Open-source code (umami-software/umami on GitHub, MIT license)
Side by side
- What it is
- Mixpanel:Mixpanel is a product analytics platform offering event tracking, funnels, retention, session replay, experiments, feature flags and AI insights.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- Mixpanel:AI-enhanced product intelligence
- Umami:Privacy-preserving web analytics
- Who it’s for
- Mixpanel:Product, growth and data teams that need deep user behavior analytics.
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- Mixpanel:Freemium
- Umami:Freemium
- Plans
- Mixpanel:Free $0 · Growth $120 per month
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- Mixpanel:—
- Umami:Yes, 39,109 GitHub stars
- Works with
- Mixpanel:Segment, mParticle, Data warehouse connectors, API access
- Umami:—
Mixpanel features
- Event Tracking. Collect up to 1 M events per month on the free plan and scale to trillions on enterprise.
- Session Replay. Record and replay up to 10 K sessions/month (free) to see exactly how users interact.
- Experiments & Feature Flags. Run up to 1 k MEU/month experiments and manage up to 10 active feature flags (free).
- Mixpanel AI. AI detects anomalies, suggests root causes and answers natural-language queries about data.
- Metric Trees & Cohorts. Create hierarchical metrics and unlimited saved cohorts for advanced segmentation.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
Mixpanel vs Umami FAQ
Is Mixpanel or Umami free?+
Mixpanel has a free plan; paid plans start at $120/month (Growth). Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Which is cheaper, Mixpanel or Umami?+
Umami is cheaper to start with: Umami's Pro plan ($20/month) against Mixpanel's Growth plan ($120/month).
Is Mixpanel or Umami open source?+
Umami is open source (umami-software/umami on GitHub, MIT license). DevHunt has no public source repository on record for Mixpanel.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.