PostHog vs Umami

PostHog provides product analytics with feature flags and session replay, but is not focused on cookie-free privacy by default.

Which to pick

What it is: PostHog:PostHog is an all-in-one product analytics platform with session replay, error tracking, feature flags and AI-driven insights.; Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
Best for: PostHog:Unified product analytics with AI assistance; Umami:Privacy-preserving web analytics
Who it’s for: PostHog:Product teams and engineers who need analytics, monitoring and automated issue resolution.; Umami:Product teams, marketers and developers who need analytics without compromising privacy.
Pricing: PostHog:Freemium; Umami:Freemium
Plans: PostHog:Free $0 · Pay-as-you-go $0 per month · Platform packages $0; Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
Open source: PostHog:Yes, 40,071 GitHub stars; Umami:Yes, 39,109 GitHub stars
Works with: PostHog:Stripe, GitHub, Google Ads, Postgres, HubSpot, Zendesk, Linear, Slack; Umami:—

Product Analytics. Capture, store and query events with a free tier of 1 M events per month.
Session Replay. Record user sessions (5 K free recordings) and surface dead clicks or crashes.
Error Tracking. Collect exceptions and stack traces, grouped into actionable issues.
Feature Flags & Experiments. Toggle features and run A/B tests with 1 M free flag requests per month.
AI Observability. Ask natural-language questions; AI generates diagnostics and pull-request suggestions.
Managed Data Warehouse. Store raw events, rows and logs; query via SQL or BI tools.
Workflows & Inbox. Automated agents create PRs, prioritize findings and route tickets to GitHub, Zendesk, etc.
Integrations. Ingest data from 120+ sources like Stripe, Postgres, HubSpot, Google Ads and more.

Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.

Is PostHog or Umami free?+

PostHog has a free plan and paid plans. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).

Is PostHog or Umami open source?+

Yes, both are open source: PostHog (PostHog/posthog on GitHub) and Umami (umami-software/umami on GitHub, MIT license).

PostHog

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Umami

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Based on each tool's website and DevHunt data. Details may change; check the official sites.