Plausible vs Umami

Plausible also offers privacy-first analytics but lacks session replays and heatmaps.

Which to pick

What it is: Plausible:Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.; Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
Best for: Plausible:Simple, privacy-friendly web analytics; Umami:Privacy-preserving web analytics
Who it’s for: Plausible:Website owners, marketers and developers who need easy, GDPR-compliant analytics.; Umami:Product teams, marketers and developers who need analytics without compromising privacy.
Pricing: Plausible:Freemium; Umami:Freemium
Plans: Plausible:—; Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
Open source: Plausible:Yes, 29,274 GitHub stars; Umami:Yes, 39,109 GitHub stars
Works with: Plausible:Data Studio Connector, NPM package; Umami:—

Automatic scroll depth tracking. Tracks scroll depth from 1-100% on every page without any setup.
AI traffic analytics. Identifies visits from AI assistants like ChatGPT and measures their conversions.
SEO performance dashboard. Integrates Search Console data to show queries and organic traffic in the dashboard.
Real-time dashboard. Updates traffic metrics every 30 seconds without needing a page refresh.
Codeless goals & revenue tracking. Turns any page, download or link click into a goal and tracks revenue automatically.
Built-in bot filtering. Excludes bots, referrer spam and data-center traffic out of the box.

Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.

Is Plausible or Umami free?+

Plausible has a free plan and paid plans. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).

Is Plausible or Umami open source?+

Yes, both are open source: Plausible (plausible/analytics on GitHub, AGPL-3.0 license) and Umami (umami-software/umami on GitHub, MIT license).

Plausible

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Umami

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Based on each tool's website and DevHunt data. Details may change; check the official sites.