Matomo
Privacy-focused open-source web analytics
FreeAnalyticsOpen Source9 impressions
Matomo is a free alternative to Google Analytics.
Matomo is an open-source web analytics platform that provides privacy-first, unsampled data with full data ownership.
- for
- Product, marketing and compliance teams needing GDPR-compliant analytics.
- pricing
- freemium · free trial
- license
- GPL-3.0
- 6.0.0-b6.202610201806078 days ago
- 6.0.0-b6.202610191806199 days ago
- 6.0.0-b6.2026101618060412 days ago
Key features
- Unsampled, first-party tracking — Collect complete visitor data without sampling or data loss from consent banners.
- GDPR & privacy compliance — Built-in cookieless tracking, data anonymisation, access controls and audit logs.
- Self-hosted or cloud hosting — Choose on-premise or Matomo Cloud with 100% data ownership and data residency options.
- Heatmaps & session recordings — Visualise user behaviour with heatmaps and recorded sessions.
- A/B testing & personalization — Run experiments and tailor experiences based on funnel and flow analysis.
- AI traffic insights — Identify and segment traffic from AI assistants, agents and chatbots.
- Extensive integrations — One-click integrations for WordPress, Google Tag Manager and 100+ other platforms via APIs.
- Customisable dashboards & reports — Build real-time dashboards, segmentation, custom alerts and exportable widgets.
Use cases
- Track website traffic with zero data loss for GDPR-compliant reporting
- Analyse AI-generated visits to understand bot impact on SEO
- Run A/B tests and heatmaps to optimise conversion funnels
- Provide privacy-first analytics for public-sector or healthcare sites
Matomo vs alternatives
 Matomo |  Plausible |  Umami |  PostHog |  Hotjar | |
|---|---|---|---|---|---|
| Best for | Privacy-first web analytics with full data control | Simple, privacy-first website stats | Minimalist privacy-centric analytics | Product analytics with feature flags | Heatmaps and user feedback |
| Pricing | Freemium | Subscription | Free | Subscription | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 0 | 0 |
| Launched | — | — | — | — | — |
- Matomo vs Plausible: Plausible is a lightweight, privacy-focused analytics tool without heatmaps or AI traffic insights.
- Matomo vs Umami: Umami offers basic privacy-focused analytics but lacks built-in A/B testing and extensive enterprise features.
- Matomo vs PostHog: PostHog provides product analytics and feature flags with session replay, focusing on product teams rather than full GDPR compliance.
- Matomo vs Hotjar: Hotjar specializes in heatmaps and user feedback but does not provide full unsampled web analytics or GDPR-centric data ownership.
Matomo FAQ
Is there a free trial for Matomo Cloud?+
Yes, a 21-day free Cloud trial is available with full feature access and no credit card required.
What does the Cloud price include?+
Hosting, maintenance, automatic updates, security monitoring, daily backups and access to all Matomo features.
Can I move between Cloud and On-Premise?+
Yes, you can export data from one environment and import it into the other at any time.
Do you offer discounts for non-profits?+
Eligible non-profit organisations may receive a discount; contact Matomo for details.
Are updates included in the price?+
For Cloud plans updates are automatic; for On-Premise bundle subscriptions updates are included during the subscription period.
Summarized by DevHunt from matomo.org · Oct 20, 2026. Details may change; check the official site.
About this listing
DevHunt lists Matomo because developers expect to find it next to the tools in its category. It did not launch on DevHunt. Work on Matomo? Message us to claim this listing.
