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Matomo vs Plausible
Plausible is a lightweight, privacy-focused analytics tool without heatmaps or AI traffic insights.
Which to pick
Pick Matomo if you want…
- Privacy-first web analytics with full data control
- Integrations with WordPress, Google Tag Manager or HTTP Tracking API (on Matomo's list, not Plausible's)
Pick Plausible if you want…
- Simple, privacy-friendly web analytics
- Simple, privacy-first website stats
- Integrations with Data Studio Connector or NPM package (on Plausible's list, not Matomo's)
Side by side
- What it is
- Matomo:Matomo is an open-source web analytics platform that provides privacy-first, unsampled data with full data ownership.
- Plausible:Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.
- Best for
- Matomo:Privacy-first web analytics with full data control
- Plausible:Simple, privacy-friendly web analytics
- Who it’s for
- Matomo:Product, marketing and compliance teams needing GDPR-compliant analytics.
- Plausible:Website owners, marketers and developers who need easy, GDPR-compliant analytics.
- Pricing
- Matomo:Freemium
- Plausible:Freemium
- Plans
- Matomo:Community Free
- Plausible:—
- Open source
- Matomo:Yes, 21,964 GitHub stars
- Plausible:Yes, 29,274 GitHub stars
- Works with
- Matomo:WordPress, Google Tag Manager, HTTP Tracking API, HTTP Analytics API
- Plausible:Data Studio Connector, NPM package
Matomo features
- Unsampled, first-party tracking. Collect complete visitor data without sampling or data loss from consent banners.
- GDPR & privacy compliance. Built-in cookieless tracking, data anonymisation, access controls and audit logs.
- Self-hosted or cloud hosting. Choose on-premise or Matomo Cloud with 100% data ownership and data residency options.
- Heatmaps & session recordings. Visualise user behaviour with heatmaps and recorded sessions.
- A/B testing & personalization. Run experiments and tailor experiences based on funnel and flow analysis.
- AI traffic insights. Identify and segment traffic from AI assistants, agents and chatbots.
- Extensive integrations. One-click integrations for WordPress, Google Tag Manager and 100+ other platforms via APIs.
- Customisable dashboards & reports. Build real-time dashboards, segmentation, custom alerts and exportable widgets.
Plausible features
- Automatic scroll depth tracking. Tracks scroll depth from 1-100% on every page without any setup.
- AI traffic analytics. Identifies visits from AI assistants like ChatGPT and measures their conversions.
- SEO performance dashboard. Integrates Search Console data to show queries and organic traffic in the dashboard.
- Real-time dashboard. Updates traffic metrics every 30 seconds without needing a page refresh.
- Codeless goals & revenue tracking. Turns any page, download or link click into a goal and tracks revenue automatically.
- Built-in bot filtering. Excludes bots, referrer spam and data-center traffic out of the box.
Matomo vs Plausible FAQ
Is Matomo or Plausible free?+
Matomo has a free plan (Community) and paid plans. Plausible has a free plan and paid plans.
Is Matomo or Plausible open source?+
Yes, both are open source: Matomo (matomo-org/matomo on GitHub, GPL-3.0 license) and Plausible (plausible/analytics on GitHub, AGPL-3.0 license).
Do Matomo and Plausible integrate with the same tools?+
Their integration lists don't overlap: Matomo lists WordPress, Google Tag Manager, HTTP Tracking API and HTTP Analytics API; Plausible lists Data Studio Connector and NPM package.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.