Matomo vs Umami

Umami offers basic privacy-focused analytics but lacks built-in A/B testing and extensive enterprise features.

Which to pick

What it is: Matomo:Matomo is an open-source web analytics platform that provides privacy-first, unsampled data with full data ownership.; Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
Best for: Matomo:Privacy-first web analytics with full data control; Umami:Privacy-preserving web analytics
Who it’s for: Matomo:Product, marketing and compliance teams needing GDPR-compliant analytics.; Umami:Product teams, marketers and developers who need analytics without compromising privacy.
Pricing: Matomo:Freemium; Umami:Freemium
Plans: Matomo:Community Free; Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
Open source: Matomo:Yes, 21,964 GitHub stars; Umami:Yes, 39,109 GitHub stars
Works with: Matomo:WordPress, Google Tag Manager, HTTP Tracking API, HTTP Analytics API; Umami:—

Unsampled, first-party tracking. Collect complete visitor data without sampling or data loss from consent banners.
GDPR & privacy compliance. Built-in cookieless tracking, data anonymisation, access controls and audit logs.
Self-hosted or cloud hosting. Choose on-premise or Matomo Cloud with 100% data ownership and data residency options.
Heatmaps & session recordings. Visualise user behaviour with heatmaps and recorded sessions.
A/B testing & personalization. Run experiments and tailor experiences based on funnel and flow analysis.
AI traffic insights. Identify and segment traffic from AI assistants, agents and chatbots.
Extensive integrations. One-click integrations for WordPress, Google Tag Manager and 100+ other platforms via APIs.
Customisable dashboards & reports. Build real-time dashboards, segmentation, custom alerts and exportable widgets.

Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.

Is Matomo or Umami free?+

Matomo has a free plan (Community) and paid plans. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).

Is Matomo or Umami open source?+

Yes, both are open source: Matomo (matomo-org/matomo on GitHub, GPL-3.0 license) and Umami (umami-software/umami on GitHub, MIT license).

Matomo

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Umami

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Based on each tool's website and DevHunt data. Details may change; check the official sites.