Mixpanel vs Plausible

Plausible is privacy-first, lightweight web analytics without funnels or experiments.

MixpanelProduct analytics for events, funnels and retention

PlausiblePrivacy-friendly, open-source web analytics

Which to pick

Pick Mixpanel if you want…

AI-enhanced product intelligence
Event-driven product analytics
Integrations with Segment, mParticle or Data warehouse connectors (on Mixpanel's list, not Plausible's)

Pick Plausible if you want…

Simple, privacy-friendly web analytics
Open-source code (plausible/analytics on GitHub, AGPL-3.0 license)
Integrations with Data Studio Connector or NPM package (on Plausible's list, not Mixpanel's)

Offers event-based analytics, funnels and retention, but is a paid SaaS with more complexity than Plausible’s simple dashboard.

Side by side

What it is: Mixpanel:Mixpanel is a product analytics platform offering event tracking, funnels, retention, session replay, experiments, feature flags and AI insights.; Plausible:Plausible is a lightweight, privacy-first web analytics service that provides simple, real-time insights without cookies.
Best for: Mixpanel:AI-enhanced product intelligence; Plausible:Simple, privacy-friendly web analytics
Who it’s for: Mixpanel:Product, growth and data teams that need deep user behavior analytics.; Plausible:Website owners, marketers and developers who need easy, GDPR-compliant analytics.
Pricing: Mixpanel:Freemium; Plausible:Freemium
Plans: Mixpanel:Free $0 · Growth $120 per month; Plausible:—
Open source: Mixpanel:—; Plausible:Yes, 29,274 GitHub stars
Works with: Mixpanel:Segment, mParticle, Data warehouse connectors, API access; Plausible:Data Studio Connector, NPM package

Mixpanel features

Event Tracking. Collect up to 1 M events per month on the free plan and scale to trillions on enterprise.
Session Replay. Record and replay up to 10 K sessions/month (free) to see exactly how users interact.
Experiments & Feature Flags. Run up to 1 k MEU/month experiments and manage up to 10 active feature flags (free).
Mixpanel AI. AI detects anomalies, suggests root causes and answers natural-language queries about data.
Metric Trees & Cohorts. Create hierarchical metrics and unlimited saved cohorts for advanced segmentation.

Plausible features

Automatic scroll depth tracking. Tracks scroll depth from 1-100% on every page without any setup.
AI traffic analytics. Identifies visits from AI assistants like ChatGPT and measures their conversions.
SEO performance dashboard. Integrates Search Console data to show queries and organic traffic in the dashboard.
Real-time dashboard. Updates traffic metrics every 30 seconds without needing a page refresh.
Codeless goals & revenue tracking. Turns any page, download or link click into a goal and tracks revenue automatically.
Built-in bot filtering. Excludes bots, referrer spam and data-center traffic out of the box.

Mixpanel vs Plausible FAQ

Is Mixpanel or Plausible free?+

Mixpanel has a free plan; paid plans start at $120/month (Growth). Plausible has a free plan and paid plans.

Is Mixpanel or Plausible open source?+

Plausible is open source (plausible/analytics on GitHub, AGPL-3.0 license). DevHunt has no public source repository on record for Mixpanel.

Do Mixpanel and Plausible integrate with the same tools?+

Their integration lists don't overlap: Mixpanel lists Segment, mParticle, Data warehouse connectors and API access; Plausible lists Data Studio Connector and NPM package.

On DevHunt

Mixpanel

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Mixpanel on DevHunt →Mixpanel alternatives

Plausible