WPLytic is a self-hosted WordPress analytics plugin built for performance, privacy, and control. Your data stays 100% on your server: no cookies, no external scripts, and fully GDPR, CCPA, and PECR compliant 🛡️. Perfect for e-commerce sites, landing pages, agencies, marketers, and small businesses, WPLytic delivers insights without compromising privacy: 🔍 Unlimited tracking: pageviews, sessions, events, conversions — no usage limits 🧩 Custom events & tags: track clicks, forms, purchases 🧠 AI-powered insights: get instant traffic answers 🎯 Goals & funnels: see what drives action 🧑💻 Segment by role or behavior 🚫 No cookies, no banners WPLytic is the privacy-first alternative to Google Analytics. Built natively for WordPress 💡.
Self-hosted WordPress analytics plugin that keeps all data on your server.
- for
- WordPress site owners, agencies, marketers and small businesses needing private analytics.
- pricing
- paid · free trial
works withWordPress
Key features
6 features of WPLytic
- Unlimited tracking — Track unlimited visitors, sessions, events, tags and conversion goals.
- Real-time reports — See active visitors and page activity instantly.
- Custom dashboards — Move, resize, save and reuse widgets for a personalized workspace.
- AI-assisted insights — Ask natural-language questions and get instant summaries of trends and conversions.
- Segment & tag — Create custom events, tags and visitor segments for focused analysis.
- Privacy & compliance — Data stays in your WordPress database, no cookies, GDPR/CCPA/PECR compliant.
Use cases
- Measure e-commerce checkout conversion rates without third-party trackers.
- Identify top traffic sources and pages for a landing-page campaign.
- Monitor real-time visitor activity during a product launch.
- Create role-based dashboards for agency clients.
WPLytic vs alternatives
Plausible | Matomo | PostHog | ||
|---|---|---|---|---|
| Best for | Privacy-first WordPress analytics | Privacy-friendly web analytics | Enterprise-grade privacy analytics | Product-team analytics |
| Pricing | Paid | Subscription | Free | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 0 |
| Launched | Jul 2025 | — | — | — |
- WPLytic vs Plausible: Open-source, hosted by you but not WordPress-specific
- WPLytic vs Matomo: Feature-rich, self-hosted analytics suite with more modules
- WPLytic vs PostHog: Product analytics with session replay, not focused on WordPress privacy
WPLytic FAQ
Where does WPLytic store my analytics data?+
In your own WordPress database; no data is sent to external services.
Will WPLytic slow down my website?+
The tracking script loads asynchronously and uses about 1 MB storage per 1,000 sessions, suitable for up to 1–2 million monthly visitors.
Do I need an external analytics account?+
No, the plugin works entirely on your site after installation.
How do updates work?+
WPLytic includes an automatic updater accessible from the WordPress settings.
What is the refund policy?+
Full refund within 14 days of purchase by emailing support with your license key.
Summarized by DevHunt from wplytic.com · Oct 13, 2026. Details may change; check the official site.
Plausible
Matomo
PostHog


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