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Matomo vs WPLytic
Short answer: Pick Matomo if you want privacy-first web analytics with full data control; pick WPLytic if you want privacy-first WordPress analytics. Matomo has a free plan; WPLytic is paid, with a free trial.
Which to pick
Pick Matomo if you want…
- Privacy-first web analytics with full data control
- Enterprise-grade privacy analytics
- A free plan to start with (Community)
- Open-source code (matomo-org/matomo on GitHub, GPL-3.0 license)
- Integrations with Google Tag Manager, HTTP Tracking API or HTTP Analytics API (on Matomo's list, not WPLytic's)
Pick WPLytic if you want…
- Privacy-first WordPress analytics
Side by side
- What it is
- Matomo:Matomo is an open-source web analytics platform that provides privacy-first, unsampled data with full data ownership.
- WPLytic:Self-hosted WordPress analytics plugin that keeps all data on your server.
- Best for
- Matomo:Privacy-first web analytics with full data control
- WPLytic:Privacy-first WordPress analytics
- Who it’s for
- Matomo:Product, marketing and compliance teams needing GDPR-compliant analytics.
- WPLytic:WordPress site owners, agencies, marketers and small businesses needing private analytics.
- Pricing
- Matomo:Freemium
- WPLytic:Paid
- Free plan or trial
- Matomo:Free plan (Community) · Free trial
- WPLytic:Free trial
- Plans
- Matomo:Community Free
- WPLytic:—
- Open source
- Matomo:Yes, 21,964 GitHub stars
- WPLytic:—
- Works with
- Matomo:WordPress, Google Tag Manager, HTTP Tracking API, HTTP Analytics API
- WPLytic:WordPress
Matomo features
- Unsampled, first-party tracking. Collect complete visitor data without sampling or data loss from consent banners.
- GDPR & privacy compliance. Built-in cookieless tracking, data anonymisation, access controls and audit logs.
- Self-hosted or cloud hosting. Choose on-premise or Matomo Cloud with 100% data ownership and data residency options.
- Heatmaps & session recordings. Visualise user behaviour with heatmaps and recorded sessions.
- A/B testing & personalization. Run experiments and tailor experiences based on funnel and flow analysis.
- AI traffic insights. Identify and segment traffic from AI assistants, agents and chatbots.
- Extensive integrations. One-click integrations for WordPress, Google Tag Manager and 100+ other platforms via APIs.
- Customisable dashboards & reports. Build real-time dashboards, segmentation, custom alerts and exportable widgets.
WPLytic features
- Unlimited tracking. Track unlimited visitors, sessions, events, tags and conversion goals.
- Real-time reports. See active visitors and page activity instantly.
- Custom dashboards. Move, resize, save and reuse widgets for a personalized workspace.
- AI-assisted insights. Ask natural-language questions and get instant summaries of trends and conversions.
- Segment & tag. Create custom events, tags and visitor segments for focused analysis.
- Privacy & compliance. Data stays in your WordPress database, no cookies, GDPR/CCPA/PECR compliant.
Matomo vs WPLytic FAQ
What is the difference between Matomo and WPLytic?+
Matomo: Feature-rich, self-hosted analytics suite with more modules.
Should I use Matomo or WPLytic?+
Pick Matomo if you want privacy-first web analytics with full data control, enterprise-grade privacy analytics or a free plan to start with (Community). Pick WPLytic if you want privacy-first WordPress analytics.
Is Matomo or WPLytic free?+
Matomo has a free plan (Community) and paid plans. WPLytic is paid, with a free trial.
Is Matomo or WPLytic open source?+
Matomo is open source (matomo-org/matomo on GitHub, GPL-3.0 license). DevHunt has no public source repository on record for WPLytic.
Do Matomo and WPLytic integrate with the same tools?+
Partly. Both list WordPress. Matomo also lists Google Tag Manager, HTTP Tracking API and HTTP Analytics API.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.