Know which campaigns drive leads, customers, and revenue. Madlitics captures first-touch sources, UTM parameters, and landing-page data, connecting with your CRM and marketing tools to deliver insights that optimize spend and maximize ROI.
Madlitics adds first-touch attribution data to every lead and syncs it to your CRM and marketing tools.
- for
- Marketers and growth teams that need reliable lead source data in their existing CRM.
- pricing
- paid · free trial
works withActiveCampaignElementorGravity FormsHubSpotJotformTypeformWPFormsZoho
Key features
8 features of Madlitics
- First-touch source capture — Records the true channel, source and campaign for each lead, preventing “Direct/Other” entries.
- Multi-channel classification — Automatically categorises leads into 18+ acquisition channels such as Display, Email, Paid and AI.
- UTM normalization — Cleans and standardises inconsistent UTM tags into a reliable schema.
- CRM field injection — Attaches source, channel and campaign fields directly to lead submissions in supported CRMs.
- Multi-site tracking — Tracks attribution across unlimited forms and multiple domains from a single account.
- No-code setup — Add a script to the site head and map fields in forms without writing code.
- Integration library — Connects with tools like HubSpot, ActiveCampaign, Elementor, Gravity Forms, Typeform, WPForms and Zoho.
- Lead-level reporting — Combines attribution with CRM deal data to show revenue impact per channel and campaign.
Use cases
- Identify which marketing channels generate qualified leads and revenue.
- Clean up messy UTM data to ensure consistent reporting across tools.
- Sync attribution data into HubSpot or ActiveCampaign for sales-ready leads.
- Track lead sources across multiple client websites for agencies.
- Connect campaign spend to actual pipeline outcomes for budget optimisation.
Madlitics pricing
- Core$19/month150 leads per month · 1 site license · Unlimited forms · CRM sync
- Starter$49/month500 leads per month · 1 site license · Unlimited forms · CRM sync
- Growth$99/month1000 leads per month · 1 site license · Unlimited forms · CRM sync
- Scale$149/monthUnlimited leads · 1 site license · Unlimited forms · CRM sync
- Unlimited 10$199/monthUnlimited leads · 10 site licenses · Unlimited forms · Priority support
Madlitics vs alternatives
 Madlitics |  Void Analytics |  Twenty |  Maildroppa |  zippystarter | |
|---|---|---|---|---|---|
| Best for | Lead-level attribution for CRM pipelines | Privacy-focused web analytics | Open-source CRM | Email marketing automation | Rapid site creation |
| Pricing | Paid | Subscription | Free | Free | One time fee |
| DevHunt upvotes | 0 | 17 | 26 | 27 | 111 |
| Launched | Jan 2026 | Mar 2024 | Jan 2023 | Oct 2024 | Jan 2023 |
- Madlitics vs Void Analytics: Void Analytics focuses on privacy-first web traffic stats, not lead-level attribution to CRMs.
- Madlitics vs Twenty: Twenty is an open-source CRM; Madlitics adds attribution data to any CRM rather than being a CRM itself.
- Madlitics vs Maildroppa: Maildroppa is an email marketing platform, while Madlitics provides attribution data for leads across all channels.
- Madlitics vs zippystarter: Zippystarter builds static sites; Madlitics adds attribution tracking to existing sites and forms.
Madlitics FAQ
Do you offer a free trial?+
Yes, a 14-day free trial is available with no credit card required.
How quickly can I start seeing results after implementation?+
After adding the script and configuring form fields, attribution data flows to your CRM immediately.
Is this tool suitable for small businesses and startups?+
The Starter plan is designed for small businesses and solopreneurs needing attribution without complex analytics.
Can I use this for multiple websites or projects?+
Yes, multi-site plans support up to 10, 25 or 50 domains with unlimited leads.
Which marketing platforms and tools does this integrate with?+
Madlitics integrates with HubSpot, ActiveCampaign, Elementor, Gravity Forms, Jotform, Typeform, WPForms, Zoho and others.
Can I export my data into other analytics tools?+
Attribution data can be synced to CRMs and marketing platforms, and can be exported via the integration services.
Summarized by DevHunt from madlitics.com · Oct 4, 2026. Details may change; check the official site.
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