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Madlitics vs Twenty
Twenty is an open-source CRM; Madlitics adds attribution data to any CRM rather than being a CRM itself.
Which to pick
Pick Madlitics if you want…
- Lead-level attribution for CRM pipelines
Pick Twenty if you want…
- Self-hosted open-source CRM
- A free, open-source tool
Side by side
- What it is
- Madlitics:Madlitics adds first-touch attribution data to every lead and syncs it to your CRM and marketing tools.
- Twenty:Twenty is an open-source, self-hosted CRM that aims to compete with Salesforce.
- Best for
- Madlitics:Lead-level attribution for CRM pipelines
- Twenty:Self-hosted open-source CRM
- Who it’s for
- Madlitics:Marketers and growth teams that need reliable lead source data in their existing CRM.
- Twenty:Businesses and developers needing a customizable, free CRM solution
- Pricing
- Madlitics:Paid
- Twenty:Free
- Plans
- Madlitics:Core $19 per month · Starter $49 per month · Growth $99 per month · Scale $149 per month · Unlimited 10 $199 per month
- Twenty:—
- Open source
- Madlitics:—
- Twenty:Yes, 57,554 GitHub stars
- Works with
- Madlitics:ActiveCampaign, Elementor, Gravity Forms, HubSpot, Jotform, Typeform, WPForms, Zoho
- Twenty:—
Madlitics features
- First-touch source capture. Records the true channel, source and campaign for each lead, preventing “Direct/Other” entries.
- Multi-channel classification. Automatically categorises leads into 18+ acquisition channels such as Display, Email, Paid and AI.
- UTM normalization. Cleans and standardises inconsistent UTM tags into a reliable schema.
- CRM field injection. Attaches source, channel and campaign fields directly to lead submissions in supported CRMs.
- Multi-site tracking. Tracks attribution across unlimited forms and multiple domains from a single account.
- No-code setup. Add a script to the site head and map fields in forms without writing code.
- Integration library. Connects with tools like HubSpot, ActiveCampaign, Elementor, Gravity Forms, Typeform, WPForms and Zoho.
- Lead-level reporting. Combines attribution with CRM deal data to show revenue impact per channel and campaign.
Twenty features
- Open source. The code is publicly available and can be freely modified.
- Self-hostable. Can be deployed on your own servers for full control.
- Modern UI. Provides an easy-to-use, contemporary interface.
- Powerful built-in features. Includes core CRM capabilities such as contact and pipeline management.
Madlitics vs Twenty FAQ
Is Madlitics or Twenty free?+
Madlitics is paid, from $19/month (Core), with a free trial. Twenty is free.
Which is cheaper, Madlitics or Twenty?+
Twenty is free, so it costs less. Madlitics starts at $19/month (Core).
Is Madlitics or Twenty open source?+
Twenty is open source (twentyhq/twenty on GitHub). DevHunt has no public source repository on record for Madlitics.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.