Klaviyo
Email and SMS marketing for ecommerce
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Klaviyo is an autonomous B2C CRM that unifies customer data and AI agents to automate email, SMS, WhatsApp, push and more.
- for
- E-commerce brands and marketers who need omnichannel automation and AI-driven personalization.
- pricing
- freemium
Key features
- Composer AI Agent — Analyzes flows, recommends and executes campaign improvements with human approval.
- Customer Agent — 24/7 AI-driven support that answers questions, processes returns and upsells across chat, SMS, email and WhatsApp.
- Klaviyo Data Platform — Unifies behavioral, transactional and engagement data into real-time customer profiles.
- Personalization Engine — Decides who, what and when to send each message in real time, with guardrails and testing.
- Pre-built Integrations — 400+ native connectors to ecommerce, payment, analytics and messaging platforms.
- Compliance & Security — GDPR, CCPA tools and SOC 2 Type II audited controls for data protection.
Use cases
- Generate AI-suggested email and SMS campaigns from a single prompt.
- Automate daily performance reports and weekly optimization checks.
- Provide 24/7 AI-driven customer service that can process returns and recommend products.
- Sync ecommerce order data to personalize cross-channel flows in real time.
Klaviyo pricing
- Free$0Up to 250 active profiles · 500 emails/month · Limited Composer and mobile message usage · Customer Agent 10 resolutions/mo
- Email$20/month5,000 emails/month · All Free-plan features included · Social marketing for 500 profiles · Reviews unlimited
- Marketing$1/monthLimited-time introductory price · 5,000 emails/month · Social marketing and reviews expanded
Klaviyo vs alternatives
 Klaviyo |  SendGrid |  Twilio |  GoHighLevel | ||
|---|---|---|---|---|---|
| Best for | AI-powered omnichannel marketing | Email-only automation | Transactional email API | Communications APIs | Agency-focused marketing suite |
| Pricing | Freemium | Subscription | Subscription | Subscription | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 0 | 0 |
| Launched | — | — | — | — | — |
- Klaviyo vs Mailchimp: Focuses on email marketing automation without AI agents or integrated SMS/WhatsApp.
- Klaviyo vs SendGrid: Provides email delivery API and basic campaign tools, lacking full CRM and AI personalization.
- Klaviyo vs Twilio: Offers SMS, voice and email APIs but does not include a unified B2C CRM or AI marketing agents.
- Klaviyo vs GoHighLevel: All-in-one marketing platform for agencies, but not centered on AI-driven autonomous CRM for ecommerce.
Klaviyo FAQ
What is Klaviyo?+
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, WhatsApp, push and other channels.
Does Klaviyo have a free plan?+
Yes, the free plan includes up to 250 active profiles, 500 emails per month and limited usage of Composer, mobile messages, Customer Agent and Helpdesk.
What channels does Klaviyo support?+
Email, SMS/MMS, RCS, mobile push, WhatsApp and web events are all supported within a single customer profile.
How does the Composer AI agent work?+
Composer continuously audits flows, flags revenue opportunities, recommends specific changes and, after user approval, implements them while measuring results.
Is Klaviyo GDPR compliant?+
Klaviyo provides GDPR tools such as a Data Processing Agreement, security measures and self-service data-subject-request features.
Summarized by DevHunt from klaviyo.com · Nov 7, 2026. Details may change; check the official site.
About this listing
DevHunt lists Klaviyo because developers expect to find it next to the tools in its category. It did not launch on DevHunt. Work on Klaviyo? Message us to claim this listing.
