Compare
Klaviyo vs Mailchimp
Short answer: Pick Klaviyo if you want AI-powered omnichannel marketing; pick Mailchimp if you want AI-enhanced email & SMS marketing. Klaviyo has a free plan, paid from $1/month; Mailchimp has a free plan, paid from $13/month.
Which to pick
Pick Klaviyo if you want…
- AI-powered omnichannel marketing
- The lower starting price: $1/month against $13/month
- Integrations with Payment providers, CRMs or Analytics tools (on Klaviyo's list, not Mailchimp's)
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Email-only automation
- Integrations with WooCommerce or Wix (on Mailchimp's list, not Klaviyo's)
Side by side
- What it is
- Klaviyo:Klaviyo is an autonomous B2C CRM that unifies customer data and AI agents to automate email, SMS, WhatsApp, push and more.
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Best for
- Klaviyo:AI-powered omnichannel marketing
- Mailchimp:AI-enhanced email & SMS marketing
- Who it’s for
- Klaviyo:E-commerce brands and marketers who need omnichannel automation and AI-driven personalization.
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Pricing
- Klaviyo:Freemium
- Mailchimp:Freemium
- Starting price
- Klaviyo:$1/month (Marketing)
- Mailchimp:$13/month (Essentials)
- Free plan or trial
- Klaviyo:Free plan (Free)
- Mailchimp:Free plan (Free) · Free trial
- Plans
- Klaviyo:Free $0 · Email $20 per month · Marketing $1 per month
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Works with
- Klaviyo:Shopify, Payment providers, CRMs, Analytics tools, ChatGPT, Claude, Klaviyo MCP
- Mailchimp:Shopify, WooCommerce, Wix
Klaviyo features
- Composer AI Agent. Analyzes flows, recommends and executes campaign improvements with human approval.
- Customer Agent. 24/7 AI-driven support that answers questions, processes returns and upsells across chat, SMS, email and WhatsApp.
- Klaviyo Data Platform. Unifies behavioral, transactional and engagement data into real-time customer profiles.
- Personalization Engine. Decides who, what and when to send each message in real time, with guardrails and testing.
- Pre-built Integrations. 400+ native connectors to ecommerce, payment, analytics and messaging platforms.
- Compliance & Security. GDPR, CCPA tools and SOC 2 Type II audited controls for data protection.
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Klaviyo vs Mailchimp FAQ
What is the difference between Klaviyo and Mailchimp?+
Mailchimp: Focuses on email marketing automation without AI agents or integrated SMS/WhatsApp.
Should I use Klaviyo or Mailchimp?+
Pick Klaviyo if you want AI-powered omnichannel marketing, the lower starting price: $1/month against $13/month or integrations with Payment providers, CRMs or Analytics tools (on Klaviyo's list, not Mailchimp's). Pick Mailchimp if you want AI-enhanced email & SMS marketing, email-only automation or integrations with WooCommerce or Wix (on Mailchimp's list, not Klaviyo's).
Is Klaviyo or Mailchimp free?+
Klaviyo has a free plan; paid plans start at $1/month (Marketing). Mailchimp has a free plan; paid plans start at $13/month (Essentials).
Which is cheaper, Klaviyo or Mailchimp?+
Klaviyo is cheaper to start with: Klaviyo's Marketing plan ($1/month) against Mailchimp's Essentials plan ($13/month).
Do Klaviyo and Mailchimp integrate with the same tools?+
Partly. Both list Shopify. Klaviyo also lists Payment providers, CRMs, Analytics tools, ChatGPT and 2 more; Mailchimp also lists WooCommerce and Wix.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.