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Lookout vs Umami
Short answer: Pick Lookout if you want cross-project Vercel analytics dashboard; pick Umami if you want privacy-preserving web analytics. Lookout is free; Umami has a free plan, paid from $20/month.
LookoutVercel Web Analytics for every project, in one view
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick Lookout if you want…
- Cross-project Vercel analytics dashboard
- A free, open-source tool
Pick Umami if you want…
- Privacy-preserving web analytics
- Simple self-hosted analytics
Side by side
- What it is
- Lookout:Lookout aggregates Vercel Web Analytics across all your projects into a single board with traffic, vitals and conversion insights.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- Lookout:Cross-project Vercel analytics dashboard
- Umami:Privacy-preserving web analytics
- Who it’s for
- Lookout:Developers, agencies and product teams using Vercel who need multi-project analytics.
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- Lookout:Free
- Umami:Freemium
- Starting price
- Lookout:Free
- Umami:$20/month (Pro)
- Free plan or trial
- Lookout:Free to use
- Umami:Free plan (Hobby) · Free trial
- Plans
- Lookout:Free $0
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- Lookout:Yes, 0 GitHub stars
- Umami:Yes, 39,109 GitHub stars
- Works with
- Lookout:Vercel, Claude, Cursor, REST API, MCP server
- Umami:—
Lookout features
- Unified board. View visitors, page views, sources, Core Web Vitals and conversions for every Vercel project side-by-side.
- Project overlay. Overlay up to five projects indexed to 100 with deploy markers and notes for growth comparison.
- Scorecard & Fix list. A-D grade per landing page with reasons and AI-ready prompts for remediation.
- Read-only sharing. Generate password-protected, expiring links for clients or teammates without Vercel seats.
- Monitor mode. Full-screen TV dashboard that auto-rotates and refreshes every minute.
- Alerts & digest. Email alerts for spikes/drops, weekly digest and goal tracking per site.
- Mobile app. Installable home-screen app with push alerts and offline snapshot.
- API & MCP support. Read-only REST API, webhooks and open-source MCP server for Claude and Cursor.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
Lookout vs Umami FAQ
What is the difference between Lookout and Umami?+
Umami provides simple self-hosted analytics, lacking Vercel board view and multi-project overlay.
Should I use Lookout or Umami?+
Pick Lookout if you want cross-project Vercel analytics dashboard or a free, open-source tool. Pick Umami if you want privacy-preserving web analytics or simple self-hosted analytics.
Is Lookout or Umami free?+
Lookout is free. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Which is cheaper, Lookout or Umami?+
Lookout is free, so it costs less. Umami starts at $20/month (Pro).
Is Lookout or Umami open source?+
Yes, both are open source: Lookout (lookoutstats/lookout-mcp on GitHub, MIT license) and Umami (umami-software/umami on GitHub, MIT license).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.