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Formbricks vs Umami
Umami is a simple analytics tool, whereas Formbricks handles surveys and experience management.
FormbricksOpen-source survey and experience management
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick Formbricks if you want…
- Privacy-first open-source surveys
Pick Umami if you want…
- Privacy-preserving web analytics
- Simple privacy-focused analytics
- The lower starting price: $20/month against $74/month
Side by side
- What it is
- Formbricks:Formbricks is an open-source experience management platform for surveys, in-app feedback and customer insights.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- Formbricks:Privacy-first open-source surveys
- Umami:Privacy-preserving web analytics
- Who it’s for
- Formbricks:Product teams and developers who need privacy-first survey and feedback tools.
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- Formbricks:Freemium
- Umami:Freemium
- Plans
- Formbricks:Hobby Free · Pro $74 per month · Scale $325 per month
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- Formbricks:Yes, 13,070 GitHub stars
- Umami:Yes, 39,109 GitHub stars
- Works with
- Formbricks:Full API, Android SDK, Custom webhooks
- Umami:—
Formbricks features
- Link-based & in-product surveys. Create surveys that can be shared via links or embedded directly in web and mobile apps.
- Conditional logic & hidden fields. Show or hide questions based on previous answers and capture extra data silently.
- Full API & SDKs. Access all functionality via API and iOS/Android SDKs for custom integrations.
- Attribute-based segmentation. Target specific visitors or user cohorts using custom attributes.
- Automation & webhooks. Trigger email follow-ups, custom webhooks and workflows automatically.
- Multi-media & file uploads. Add images, videos or file upload fields to surveys for richer feedback.
- GDPR/CCPA compliance. Self-hosted or cloud options designed to meet data-privacy regulations.
- Team collaboration. Unlimited seats, role-based access and branding removal in higher plans.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
Formbricks vs Umami FAQ
Is Formbricks or Umami free?+
Formbricks has a free plan (Hobby); paid plans start at $74/month (Pro). Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Which is cheaper, Formbricks or Umami?+
Umami is cheaper to start with: Umami's Pro plan ($20/month) against Formbricks' Pro plan ($74/month).
Is Formbricks or Umami open source?+
Yes, both are open source: Formbricks (formbricks/formbricks on GitHub) and Umami (umami-software/umami on GitHub, MIT license).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.