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Apollo.io vs ZoomInfo
Short answer: Pick Apollo.io if you want AI-driven end-to-end GTM workflow; pick ZoomInfo if you want AI-driven B2B data and workflow automation. Both have a free plan.
Which to pick
Pick Apollo.io if you want…
- AI-driven end-to-end GTM workflow
- Integrations with Gmail (on Apollo.io's list, not ZoomInfo's)
Pick ZoomInfo if you want…
- AI-driven B2B data and workflow automation
- Enterprise CRM with extensive customization
- Integrations with Microsoft Dynamics 365, Outreach or Salesloft (on ZoomInfo's list, not Apollo.io's)
Side by side
- What it is
- Apollo.io:Apollo.io is an AI-powered sales platform that unifies data, intelligence and execution for go-to-market teams.
- ZoomInfo:ZoomInfo is an AI-powered GTM platform delivering B2B contact and company data, intent signals and workflow automation for sales, marketing and RevOps teams.
- Best for
- Apollo.io:AI-driven end-to-end GTM workflow
- ZoomInfo:AI-driven B2B data and workflow automation
- Who it’s for
- Apollo.io:Sales and revenue teams looking for integrated prospecting, outreach and deal management.
- ZoomInfo:Sales, marketing, RevOps, customer success and recruiting teams that need accurate B2B data and AI-driven workflows.
- Pricing
- Apollo.io:Freemium
- ZoomInfo:Freemium
- Free plan or trial
- Apollo.io:Free plan (Free) · Free trial
- ZoomInfo:Free trial
- Plans
- Apollo.io:Free $0 · Basic $49 per month, billed annually · Professional $79 per month, billed annually · Organization $119 per month, min 3 seats, billed
- ZoomInfo:—
- Works with
- Apollo.io:Salesforce, HubSpot, Gmail
- ZoomInfo:Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, Marketo, Snowflake, Claude
Apollo.io features
- Unified prospecting workspace. Workspace for prospecting, outreach, dialing and AI-assisted list building.
- Apollo Anywhere. Run Apollo inside CRM, ChatGPT, Claude, Gmail and browsers.
- 200+ integrations. Connect to existing tools such as Salesforce, HubSpot, Gmail, etc.
- AI Context Center. Train AI agents on your ICP, product and playbooks to generate outreach.
- Data enrichment. Access 240M+ contacts, 30M+ accounts with automatic refresh and waterfall enrichment.
- Compliance & security. Built-in GDPR, CAN-SPAM, SOC 2, ISO 27001 and other enterprise safeguards.
ZoomInfo features
- Contact & Company Profiles. Access verified data on 500M+ contacts and 100M+ companies with firmographic, technographic and intent details.
- AI-guided Account Intelligence. AI agents surface buying signals, recommend next-best actions and generate account summaries.
- Automated Lead Routing & Enrichment. Auto-route leads, enrich CRM records and trigger real-time follow-up workflows.
- Dynamic Territory & Scoring. Build territories and prioritize accounts using real-time firmographic and intent scores.
- Integrations & API (GTM.AI). Native integrations with Salesforce, HubSpot, Microsoft Dynamics and 120+ tools; API/CLI for headless access.
- AI-generated Outreach Content. AI-powered email generation, talking points and personalized messaging.
Apollo.io vs ZoomInfo FAQ
What is the difference between Apollo.io and ZoomInfo?+
ZoomInfo: Salesforce is a broad enterprise CRM platform; Apollo provides a tighter AI-powered outbound sales engine built on its own data.
Should I use Apollo.io or ZoomInfo?+
Pick Apollo.io if you want AI-driven end-to-end GTM workflow or integrations with Gmail (on Apollo.io's list, not ZoomInfo's). Pick ZoomInfo if you want AI-driven B2B data and workflow automation, enterprise CRM with extensive customization or integrations with Microsoft Dynamics 365, Outreach or Salesloft (on ZoomInfo's list, not Apollo.io's).
Is Apollo.io or ZoomInfo free?+
Apollo.io has a free plan and paid plans. ZoomInfo has a free plan and paid plans.
Do Apollo.io and ZoomInfo integrate with the same tools?+
Partly. Both list Salesforce and HubSpot. Apollo.io also lists Gmail; ZoomInfo also lists Microsoft Dynamics 365, Outreach, Salesloft, Marketo and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.