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AI Website Auditor vs Umami
Simple open-source analytics without AI assistant queries or visibility scores.
AI Website AuditorA free AI visibility tool: see how your business appears when customers ask ChatGPT, Claude, Gemini…
UmamiSimple, privacy-focused, open-source web analyticsWhich to pick
Pick AI Website Auditor if you want…
- AI visibility checks across multiple assistants
Pick Umami if you want…
- Privacy-preserving web analytics
- Lightweight site analytics
Side by side
- What it is
- AI Website Auditor:Free AI website audit that shows how ChatGPT, Claude, Gemini and Perplexity name your business and checks security, performance and broken links.
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- Best for
- AI Website Auditor:AI visibility checks across multiple assistants
- Umami:Privacy-preserving web analytics
- Who it’s for
- AI Website Auditor:Businesses that want to know their visibility in AI assistants and improve AI-driven discovery.
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- Pricing
- AI Website Auditor:Freemium
- Umami:Freemium
- Plans
- AI Website Auditor:—
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- Open source
- AI Website Auditor:Yes, 0 GitHub stars
- Umami:Yes, 39,109 GitHub stars
- Works with
- AI Website Auditor:ChatGPT, Claude, Gemini, Perplexity, GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Umami:—
AI Website Auditor features
- AI assistant queries. Asks four AI assistants real customer-intent questions and reports appearance rates.
- Competitor naming. Shows which competitors each assistant names instead of you.
- Crawler & markup analysis. Reports AI bot access, robots.txt, schema, sitemap and meta tags.
- Security & performance checks. Includes security headers, page speed and broken-link detection in the same report.
- Pro dashboard. Provides downloadable fix files, 90-day growth plan and custom queries.
- API access. Allows automated audits via API and MCP server up to 10 per day.
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
AI Website Auditor vs Umami FAQ
Is AI Website Auditor or Umami free?+
AI Website Auditor has a free plan and paid plans. Umami has a free plan (Hobby); paid plans start at $20/month (Pro).
Is AI Website Auditor or Umami open source?+
Yes, both are open source: AI Website Auditor (SpikeyCoder/website-auditor-mcp on GitHub, MIT license) and Umami (umami-software/umami on GitHub, MIT license).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.