Updated November 2026

Best Google Analytics alternatives

The best Google Analytics alternatives for developers: Plausible, Umami, PostHog, Matomo, Fathom and OpenPanel. Cookie-free, open source or free, with prices.

The short answer · November 15, 2026

Plausible is the best Google Analytics alternative for most websites: one lightweight cookie-free script, a dashboard anyone can read and $9 a month, or free to self-host. Umami is the best free option (MIT, free cloud plan for one site), PostHog the best when you need product analytics too, and Matomo the closest full replacement for GA4.

Best overallPlausible
Best freeUmami
Best for product analyticsPostHog
Closest full GA4 replacementMatomo
Best managed, no self-hostingFathom
Cheapest paid planOpenPanel

Comparison

checked 2026-11-15

Tool	Best for	Free plan	Paid from	Open source	Self-host
Plausible	Best overall	30-day trial; free self-hosted	$9/mo (10k pageviews)	AGPL-3.0	Yes (Community Edition)
Umami	Best free	100k events/mo, 1 site	$20/mo (1M events)	MIT	Yes
PostHog	Best for product analytics	1M events/mo + replays	Usage-based	MIT core (open-core)	Yes
Matomo	Closest full GA4 replacement	Free self-hosted (On-Premise)	29/mo (Cloud, 50k hits)	GPL-3.0	Yes
Fathom	Best managed, no self-hosting	No (7-day trial)	$15/mo (100k pageviews)	No	No
OpenPanel	Cheapest paid plan	30-day trial; free self-hosted	$2.50/mo (5k events)	AGPL-3.0	Yes

1.Plausible· Best overall

Privacy-friendly, open-source web analytics

A small cookie-free script and one clear dashboard. There is no permanent free cloud plan; the self-hosted Community Edition is free.

Plausible on DevHunt →Alternatives Official pricing

2.Umami· Best free

Simple, privacy-focused, open-source web analytics

Simple privacy-focused analytics with the easiest self-hosting here (MIT, one Postgres database). The free cloud plan covers one website.

Umami on DevHunt →Alternatives Official pricing

3.PostHog· Best for product analytics

Product analytics, session replay and feature flags

Web and product analytics, session replay, feature flags and experiments in one tool, with 1M free events a month. More than you need for pageview stats.

PostHog on DevHunt →Alternatives Official pricing

4.Matomo· Closest full GA4 replacement

Privacy-focused open-source web analytics

Goals, ecommerce, segments and a GA importer; the most complete feature set here. Heavier to run than Plausible or Umami.

Matomo on DevHunt →Alternatives Official pricing

5.Fathom· Best managed, no self-hosting

Free AI meeting recorder and notes

Polished privacy-first SaaS with EU data isolation and up to 50 sites on the first plan. Closed source and cloud only.

Fathom on DevHunt →Alternatives Official pricing

6.OpenPanel· Cheapest paid plan

Open-source product and web analytics

Web analytics plus funnels and retention in one open-source tool, with the lowest entry price here. Free cloud for open-source projects.

OpenPanel on DevHunt →Alternatives Official pricing

How we picked

Every tool here is listed on DevHunt. We compared them on the points below and read each price, free plan and license on the tool's own pricing page and GitHub repository on November 15, 2026. Prices change: follow the official pricing link before you decide.

Cookie-free tracking without a consent banner in most setups
Free plan or free self-hosting
Price of the first paid plan
Open-source license

Free and open-source Google Analytics alternatives All analytics tools on DevHunt

FAQ

What is the best alternative to Google Analytics?+

Plausible for most websites: cookie-free, lightweight and $9 a month or free to self-host. Umami if you want it free, PostHog if you also need product analytics, and Matomo if you need GA4-level features such as ecommerce and goals.

Is there a free Google Analytics alternative?+

Yes. Umami has a free cloud plan (100,000 events a month for one website) and is MIT-licensed to self-host. PostHog gives 1M free events a month. Plausible, Matomo and OpenPanel are free if you host them yourself.

Do I need a cookie banner with these tools?+

Plausible, Umami, Fathom and Matomo (in cookieless mode) don’t set cookies or collect personal data, which is why many sites use them without a consent banner. Whether you need one still depends on your setup and your lawyer.

Which Google Analytics alternative is open source?+

Plausible and OpenPanel (AGPL-3.0), Umami (MIT), Matomo (GPL-3.0) and PostHog (MIT core with an enterprise folder). Fathom is closed source.