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HubSpot CRM vs Zoho CRM

HubSpot CRM focuses on inbound marketing and service tools, while Zoho emphasizes AI agents and extensive custom modules.

Short answer: Pick HubSpot CRM if you want free CRM with AI assistants; pick Zoho CRM if you want AI-driven sales automation. HubSpot CRM has a free plan, paid from $7/month per user; Zoho CRM has a free plan, paid from $7/month per user.

Which to pick

Pick HubSpot CRM if you want…

  • Free CRM with AI assistants
  • Inbound marketing-centric CRM

Pick Zoho CRM if you want…

  • AI-driven sales automation

Side by side

What it is
HubSpot CRM:HubSpot CRM is a free, AI-enhanced platform that centralizes contact, deal, and activity data for sales, marketing, and service teams.
Zoho CRM:Zoho CRM is an AI-powered online CRM that centralizes customer data, automates sales tasks and offers multi-agent AI assistance.
Best for
HubSpot CRM:Free CRM with AI assistants
Zoho CRM:AI-driven sales automation
Who it’s for
HubSpot CRM:Startups, small businesses, and growing teams needing a unified, no-cost CRM.
Zoho CRM:Sales teams and businesses of any size looking for an integrated, AI-enhanced CRM.
Pricing
HubSpot CRM:Freemium
Zoho CRM:Freemium
Starting price
HubSpot CRM:$7/month per user (Starter)
Zoho CRM:$7/month per user (Bigin Express)
Free plan or trial
HubSpot CRM:Free plan (Free)
Zoho CRM:Free plan (Free) · Free trial
Plans
HubSpot CRM:Free $0 · Starter $7/mo/seat per month
Zoho CRM:Free $0 · Standard $14 per user per month · Professional $23 per user per month · Enterprise $40 per user per month · Bigin Express $7 per user per month
Works with
HubSpot CRM:—
Zoho CRM:Gmail, Outlook, Zoho Mail, Slack, Zoom, Google Calendar, QuickBooks, Stripe

HubSpot CRM features

  • Contact & Deal Management. Create, track, and report on contacts, deals, and tasks in a single view.
  • Pipeline Visualization. Visualize sales cycles, assign tasks, and predict revenue with deal pipelines.
  • AI-Powered Assistant. Breeze Assistant helps research companies, prep calls, and summarize records.
  • Email Tracking & Templates. Get real-time open notifications and reuse AI-enhanced email templates.
  • Live Chat & Chatbots. Qualify leads, book meetings, and provide support via AI chatbots and shared inbox.

Zoho CRM features

  • Contact Management. Store and organize all contacts in a single searchable database.
  • Workflow Automation. Automate repetitive sales tasks with customizable workflows.
  • AI Agents (Zia). Deploy AI agents to execute tasks, provide predictions and recommendations.
  • Multi-Channel Integration. Integrate email, calling, calendar, Slack, Zoom, Teams and more directly in the CRM.
  • Custom Modules & Portals. Create bespoke data modules and customer/partner portals without code.
  • Reporting & Analytics. Standard and unlimited reports, predictive intelligence and CPQ capabilities.
  • Developer Sandbox & APIs. Test changes safely and access up to 5,000 API calls per day.
  • Mobile App. Access CRM data and perform sales actions on the go via native mobile apps.

HubSpot CRM vs Zoho CRM FAQ

What is the difference between HubSpot CRM and Zoho CRM?+

HubSpot CRM focuses on inbound marketing and service tools, while Zoho emphasizes AI agents and extensive custom modules.

Should I use HubSpot CRM or Zoho CRM?+

Pick HubSpot CRM if you want free CRM with AI assistants or inbound marketing-centric CRM. Pick Zoho CRM if you want AI-driven sales automation.

Is HubSpot CRM or Zoho CRM free?+

HubSpot CRM has a free plan; paid plans start at $7/month per user (Starter). Zoho CRM has a free plan; paid plans start at $7/month per user (Bigin Express).

Which is cheaper, HubSpot CRM or Zoho CRM?+

They start at the same price: HubSpot CRM's Starter plan ($7/month per user) and Zoho CRM's Bigin Express plan ($7/month per user) cost the same.

On DevHunt

Based on each tool's website and DevHunt data. Details may change; check the official sites.