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HubSpot CRM vs Pipedrive

HubSpot offers integrated marketing and service tools alongside CRM, whereas Pipedrive focuses on sales pipeline and AI assistance.

Short answer: Pick HubSpot CRM if you want free CRM with AI assistants; pick Pipedrive if you want AI-enhanced pipeline management. HubSpot CRM has a free plan, paid from $7/month per user; Pipedrive is paid, with a free trial.

Which to pick

Pick HubSpot CRM if you want…

  • Free CRM with AI assistants
  • All-in-one marketing-sales platform
  • A free plan to start with

Pick Pipedrive if you want…

  • AI-enhanced pipeline management

Side by side

What it is
HubSpot CRM:HubSpot CRM is a free, AI-enhanced platform that centralizes contact, deal, and activity data for sales, marketing, and service teams.
Pipedrive:Pipedrive is a sales-focused CRM that manages pipelines, automates tasks and provides AI-driven insights.
Best for
HubSpot CRM:Free CRM with AI assistants
Pipedrive:AI-enhanced pipeline management
Who it’s for
HubSpot CRM:Startups, small businesses, and growing teams needing a unified, no-cost CRM.
Pipedrive:Sales teams and small-to-mid-size businesses that need pipeline management and automation
Pricing
HubSpot CRM:Freemium
Pipedrive:Paid
Starting price
HubSpot CRM:$7/month per user (Starter)
Pipedrive:—
Free plan or trial
HubSpot CRM:Free plan (Free)
Pipedrive:Free trial
Plans
HubSpot CRM:Free $0 · Starter $7/mo/seat per month
Pipedrive:Lite US$14 per seat per month, billed ann · Growth US$39 per seat per month, billed ann · Premium US$59 per seat per month, billed ann · Ultimate US$79 per seat per month, billed ann
Works with
HubSpot CRM:—
Pipedrive:Gmail, Outlook, Zoom, Microsoft Teams, Zapier, Lemlist

HubSpot CRM features

  • Contact & Deal Management. Create, track, and report on contacts, deals, and tasks in a single view.
  • Pipeline Visualization. Visualize sales cycles, assign tasks, and predict revenue with deal pipelines.
  • AI-Powered Assistant. Breeze Assistant helps research companies, prep calls, and summarize records.
  • Email Tracking & Templates. Get real-time open notifications and reuse AI-enhanced email templates.
  • Live Chat & Chatbots. Qualify leads, book meetings, and provide support via AI chatbots and shared inbox.

Pipedrive features

  • Pipeline & Lead Management. Visual kanban-style pipelines with custom fields, lead routing and activity tracking.
  • Meeting Intelligence (Nova). AI-generated pre-call briefs, call transcription and automatic CRM updates.
  • Automation & Sequences. Workflow automations, email sequences and AI-prompted follow-ups to reduce manual work.
  • Real-time Insights & Forecasting. Live dashboards, AI sales assistant suggestions and revenue forecasting.
  • 500+ Integrations. Connects to apps like Gmail, Outlook, Zoom, Zapier and many more via the Marketplace.
  • Security & Permissions. AES-256 encryption, SOC 2 compliance and granular access controls.

HubSpot CRM vs Pipedrive FAQ

What is the difference between HubSpot CRM and Pipedrive?+

HubSpot offers integrated marketing and service tools alongside CRM, whereas Pipedrive focuses on sales pipeline and AI assistance.

Should I use HubSpot CRM or Pipedrive?+

Pick HubSpot CRM if you want free CRM with AI assistants, all-in-one marketing-sales platform or a free plan to start with. Pick Pipedrive if you want AI-enhanced pipeline management.

Is HubSpot CRM or Pipedrive free?+

HubSpot CRM has a free plan; paid plans start at $7/month per user (Starter). Pipedrive is paid, with a free trial.

On DevHunt

Based on each tool's website and DevHunt data. Details may change; check the official sites.