Compare
Clay vs ZoomInfo
Short answer: Pick Clay if you want AI-driven GTM data enrichment and automation; pick ZoomInfo if you want AI-driven B2B data and workflow automation. Clay has a free plan, paid from $167/month; ZoomInfo has a free plan.
Which to pick
Pick Clay if you want…
- AI-driven GTM data enrichment and automation
- Data enrichment for GTM
- Integrations with Fivetran, Postgres or Databricks (on Clay's list, not ZoomInfo's)
Pick ZoomInfo if you want…
- AI-driven B2B data and workflow automation
- Integrations with HubSpot, Microsoft Dynamics 365 or Outreach (on ZoomInfo's list, not Clay's)
Side by side
- What it is
- Clay:Clay delivers data enrichment, AI agents, and workflow orchestration to power GTM teams’ prospecting and outreach.
- ZoomInfo:ZoomInfo is an AI-powered GTM platform delivering B2B contact and company data, intent signals and workflow automation for sales, marketing and RevOps teams.
- Best for
- Clay:AI-driven GTM data enrichment and automation
- ZoomInfo:AI-driven B2B data and workflow automation
- Who it’s for
- Clay:GTM engineers, sales ops, and revenue teams building automated prospecting workflows.
- ZoomInfo:Sales, marketing, RevOps, customer success and recruiting teams that need accurate B2B data and AI-driven workflows.
- Pricing
- Clay:Freemium
- ZoomInfo:Freemium
- Starting price
- Clay:$167/month (Launch)
- ZoomInfo:—
- Free plan or trial
- Clay:Free plan (Free) · Free trial
- ZoomInfo:Free trial
- Plans
- Clay:Free $0 · Launch $167/mo per month · Growth $446/mo per month
- ZoomInfo:—
- Works with
- Clay:Salesforce, Snowflake, Fivetran, Postgres, Databricks, BigQuery, HTTP API, Google Ads
- ZoomInfo:Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, Marketo, Snowflake, Claude
Clay features
- Data marketplace. Access 200+ data and AI vendors in a single contract to enrich accounts and contacts.
- Claygent AI agents. Customizable AI agents that research, score, and generate personalized outreach content.
- Visual workflow builder. Create GTM plays with clicks, code, or chat and reuse logic across runs.
- Signal enrichment. Add job change, company news, social listening, and web intent signals to records.
- Ad audience sync. Push high-intent audiences to LinkedIn, Meta and Google Ads directly from Clay.
- CRM & data warehouse integrations. Native connectors for Salesforce, Snowflake, Fivetran, Postgres, Databricks and BigQuery.
ZoomInfo features
- Contact & Company Profiles. Access verified data on 500M+ contacts and 100M+ companies with firmographic, technographic and intent details.
- AI-guided Account Intelligence. AI agents surface buying signals, recommend next-best actions and generate account summaries.
- Automated Lead Routing & Enrichment. Auto-route leads, enrich CRM records and trigger real-time follow-up workflows.
- Dynamic Territory & Scoring. Build territories and prioritize accounts using real-time firmographic and intent scores.
- Integrations & API (GTM.AI). Native integrations with Salesforce, HubSpot, Microsoft Dynamics and 120+ tools; API/CLI for headless access.
- AI-generated Outreach Content. AI-powered email generation, talking points and personalized messaging.
Clay vs ZoomInfo FAQ
What is the difference between Clay and ZoomInfo?+
Clay provides data enrichment and AI research, whereas ZoomInfo combines enrichment with full GTM workflow automation and credit-based pricing.
Should I use Clay or ZoomInfo?+
Pick Clay if you want AI-driven GTM data enrichment and automation, data enrichment for GTM or integrations with Fivetran, Postgres or Databricks (on Clay's list, not ZoomInfo's). Pick ZoomInfo if you want AI-driven B2B data and workflow automation or integrations with HubSpot, Microsoft Dynamics 365 or Outreach (on ZoomInfo's list, not Clay's).
Is Clay or ZoomInfo free?+
Clay has a free plan; paid plans start at $167/month (Launch). ZoomInfo has a free plan and paid plans.
Do Clay and ZoomInfo integrate with the same tools?+
Partly. Both list Salesforce and Snowflake. Clay also lists Fivetran, Postgres, Databricks, BigQuery and 2 more; ZoomInfo also lists HubSpot, Microsoft Dynamics 365, Outreach, Salesloft and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.