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Apollo.io vs HubSpot CRM

HubSpot CRM focuses on inbound marketing and service automation, while Apollo adds AI-driven outbound prospecting and dialing.

Short answer: Pick Apollo.io if you want AI-driven end-to-end GTM workflow; pick HubSpot CRM if you want free CRM with AI assistants. Apollo.io has a free plan; HubSpot CRM has a free plan, paid from $7/month per user.

Apollo.ioSales intelligence and engagement platformHubSpot CRMCRM platform for sales, marketing and service

Which to pick

Pick Apollo.io if you want…

  • AI-driven end-to-end GTM workflow

Pick HubSpot CRM if you want…

  • Free CRM with AI assistants
  • Inbound-focused CRM

Side by side

What it is
Apollo.io:Apollo.io is an AI-powered sales platform that unifies data, intelligence and execution for go-to-market teams.
HubSpot CRM:HubSpot CRM is a free, AI-enhanced platform that centralizes contact, deal, and activity data for sales, marketing, and service teams.
Best for
Apollo.io:AI-driven end-to-end GTM workflow
HubSpot CRM:Free CRM with AI assistants
Who it’s for
Apollo.io:Sales and revenue teams looking for integrated prospecting, outreach and deal management.
HubSpot CRM:Startups, small businesses, and growing teams needing a unified, no-cost CRM.
Pricing
Apollo.io:Freemium
HubSpot CRM:Freemium
Starting price
Apollo.io:—
HubSpot CRM:$7/month per user (Starter)
Free plan or trial
Apollo.io:Free plan (Free) · Free trial
HubSpot CRM:Free plan (Free)
Plans
Apollo.io:Free $0 · Basic $49 per month, billed annually · Professional $79 per month, billed annually · Organization $119 per month, min 3 seats, billed
HubSpot CRM:Free $0 · Starter $7/mo/seat per month
Works with
Apollo.io:Salesforce, HubSpot, Gmail
HubSpot CRM:—

Apollo.io features

  • Unified prospecting workspace. Workspace for prospecting, outreach, dialing and AI-assisted list building.
  • Apollo Anywhere. Run Apollo inside CRM, ChatGPT, Claude, Gmail and browsers.
  • 200+ integrations. Connect to existing tools such as Salesforce, HubSpot, Gmail, etc.
  • AI Context Center. Train AI agents on your ICP, product and playbooks to generate outreach.
  • Data enrichment. Access 240M+ contacts, 30M+ accounts with automatic refresh and waterfall enrichment.
  • Compliance & security. Built-in GDPR, CAN-SPAM, SOC 2, ISO 27001 and other enterprise safeguards.

HubSpot CRM features

  • Contact & Deal Management. Create, track, and report on contacts, deals, and tasks in a single view.
  • Pipeline Visualization. Visualize sales cycles, assign tasks, and predict revenue with deal pipelines.
  • AI-Powered Assistant. Breeze Assistant helps research companies, prep calls, and summarize records.
  • Email Tracking & Templates. Get real-time open notifications and reuse AI-enhanced email templates.
  • Live Chat & Chatbots. Qualify leads, book meetings, and provide support via AI chatbots and shared inbox.

Apollo.io vs HubSpot CRM FAQ

What is the difference between Apollo.io and HubSpot CRM?+

HubSpot CRM focuses on inbound marketing and service automation, while Apollo adds AI-driven outbound prospecting and dialing.

Should I use Apollo.io or HubSpot CRM?+

Pick Apollo.io if you want AI-driven end-to-end GTM workflow. Pick HubSpot CRM if you want free CRM with AI assistants or inbound-focused CRM.

Is Apollo.io or HubSpot CRM free?+

Apollo.io has a free plan and paid plans. HubSpot CRM has a free plan; paid plans start at $7/month per user (Starter).

On DevHunt

Apollo.io

Listed by DevHunt

Apollo.io on DevHunt →Apollo.io alternatives

HubSpot CRM

Listed by DevHunt

HubSpot CRM on DevHunt →HubSpot CRM alternatives

Based on each tool's website and DevHunt data. Details may change; check the official sites.