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Apollo.io vs Clay
Short answer: Pick Apollo.io if you want AI-driven end-to-end GTM workflow; pick Clay if you want AI-driven GTM data enrichment and automation. Apollo.io has a free plan; Clay has a free plan, paid from $167/month.
Apollo.ioSales intelligence and engagement platform
ClayData enrichment and AI research for GTM teamsWhich to pick
Pick Apollo.io if you want…
- AI-driven end-to-end GTM workflow
- Integrations with HubSpot or Gmail (on Apollo.io's list, not Clay's)
Pick Clay if you want…
- AI-driven GTM data enrichment and automation
- AI-assisted data enrichment
- Integrations with Snowflake, Fivetran or Postgres (on Clay's list, not Apollo.io's)
Side by side
- What it is
- Apollo.io:Apollo.io is an AI-powered sales platform that unifies data, intelligence and execution for go-to-market teams.
- Clay:Clay delivers data enrichment, AI agents, and workflow orchestration to power GTM teams’ prospecting and outreach.
- Best for
- Apollo.io:AI-driven end-to-end GTM workflow
- Clay:AI-driven GTM data enrichment and automation
- Who it’s for
- Apollo.io:Sales and revenue teams looking for integrated prospecting, outreach and deal management.
- Clay:GTM engineers, sales ops, and revenue teams building automated prospecting workflows.
- Pricing
- Apollo.io:Freemium
- Clay:Freemium
- Starting price
- Apollo.io:—
- Clay:$167/month (Launch)
- Free plan or trial
- Apollo.io:Free plan (Free) · Free trial
- Clay:Free plan (Free) · Free trial
- Plans
- Apollo.io:Free $0 · Basic $49 per month, billed annually · Professional $79 per month, billed annually · Organization $119 per month, min 3 seats, billed
- Clay:Free $0 · Launch $167/mo per month · Growth $446/mo per month
- Works with
- Apollo.io:Salesforce, HubSpot, Gmail
- Clay:Salesforce, Snowflake, Fivetran, Postgres, Databricks, BigQuery, HTTP API, Google Ads
Apollo.io features
- Unified prospecting workspace. Workspace for prospecting, outreach, dialing and AI-assisted list building.
- Apollo Anywhere. Run Apollo inside CRM, ChatGPT, Claude, Gmail and browsers.
- 200+ integrations. Connect to existing tools such as Salesforce, HubSpot, Gmail, etc.
- AI Context Center. Train AI agents on your ICP, product and playbooks to generate outreach.
- Data enrichment. Access 240M+ contacts, 30M+ accounts with automatic refresh and waterfall enrichment.
- Compliance & security. Built-in GDPR, CAN-SPAM, SOC 2, ISO 27001 and other enterprise safeguards.
Clay features
- Data marketplace. Access 200+ data and AI vendors in a single contract to enrich accounts and contacts.
- Claygent AI agents. Customizable AI agents that research, score, and generate personalized outreach content.
- Visual workflow builder. Create GTM plays with clicks, code, or chat and reuse logic across runs.
- Signal enrichment. Add job change, company news, social listening, and web intent signals to records.
- Ad audience sync. Push high-intent audiences to LinkedIn, Meta and Google Ads directly from Clay.
- CRM & data warehouse integrations. Native connectors for Salesforce, Snowflake, Fivetran, Postgres, Databricks and BigQuery.
Apollo.io vs Clay FAQ
What is the difference between Apollo.io and Clay?+
Clay provides AI research and enrichment but lacks the full sequencing, dialer and credit-based execution layer of Apollo.
Should I use Apollo.io or Clay?+
Pick Apollo.io if you want AI-driven end-to-end GTM workflow or integrations with HubSpot or Gmail (on Apollo.io's list, not Clay's). Pick Clay if you want AI-driven GTM data enrichment and automation, AI-assisted data enrichment or integrations with Snowflake, Fivetran or Postgres (on Clay's list, not Apollo.io's).
Is Apollo.io or Clay free?+
Apollo.io has a free plan and paid plans. Clay has a free plan; paid plans start at $167/month (Launch).
Do Apollo.io and Clay integrate with the same tools?+
Partly. Both list Salesforce. Apollo.io also lists HubSpot and Gmail; Clay also lists Snowflake, Fivetran, Postgres, Databricks and 3 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.