Launched January 13, 2026
What The Food

What The Food

It's like Shazam but for food

SubscriptionAIAPI372 impressions#79 of its week

Add WhatTheFood's AI-powered food scanning to your blog or website. Perfect for food bloggers, nutrition sites, and health platforms. Put it on any surface that needs instant nutrition insights. No additional backend needed. - Recipe blogs: let readers scan their dishes to see macros. - Fitness and wellness apps: embed in dashboards or progress pages. - Health communities: add interactive analysis to forum posts. - Meal kits and grocery stores: show nutrition next to product cards. - Corporate wellness: offer quick scans to employees on portals or microsites.

AI-powered tool that scans food photos to instantly provide calorie, macro, and recipe information.

for
Food bloggers, nutrition sites, fitness apps, health platforms, and anyone tracking macros.
pricing
freemium

Key features

6 features of What The Food
  • AI Food Detection — Upload a photo and the AI identifies the meal, estimates portions and breaks down calories, protein, carbs and fat.
  • Automatic Macro Tracking — Tracks calories and macros across days without manual entry, showing trends and balance.
  • Custom Meal Plans — Generates diet-specific meal plans (keto, low-carb, balanced) based on goals and allergies.
  • Recipe Generator — Creates step-by-step cooking instructions and ingredient lists from any food photo.
  • Serving Adjuster — Adjusts portion sizes to see how macros change.
  • PDF Reports — Export nutrition breakdowns and meal summaries as PDF documents.

Use cases

  • Blog readers scan a recipe photo to see full macro breakdown.
  • Fitness app users embed the scanner to log meals instantly.
  • Health community members attach analysis to forum posts.
  • Meal-kit sites display nutrition facts next to product cards.

What The Food pricing

  • Free$0/month3 scans lifetime · Ads included · No scan history · Basic email support
  • Premium$9.99/month/monthUnlimited scans · Full scan history · Ad-free · Serving adjuster

What The Food vs alternatives

What The FoodCloudinaryReplicateAlgoliaTwilio
Best forInstant AI food nutrition analysisImage and video deliveryRunning custom AI modelsSearch and discoverySMS, voice, email APIs
PricingFreemiumSubscriptionSubscriptionSubscriptionSubscription
DevHunt upvotes00000
LaunchedJan 2026————

What The Food FAQ

How accurate is What The Food Calorie Analyzer?+

The site states the AI offers impressive food detection and nutrition analysis, but does not provide specific accuracy metrics.

Can I analyze multiple food items in one image?+

The FAQ lists this question, implying the feature is supported, though details are not given.

What types of nutritional information does What The Food provide?+

It provides calories, protein, carbs, fat, and can generate recipe steps and ingredient breakdowns.

Is What The Food free to use?+

Yes, there is a free tier with limited scans; a Premium plan adds unlimited scans and extra features.

Can I track my meals or save my scans?+

Premium users get a complete scan history; the free version does not retain scan history.

Summarized by DevHunt from whatthefood.io · Oct 8, 2026. Details may change; check the official site.