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Formo is a web3 data platform that provides product analytics, wallet intelligence, and token-gated forms for crypto apps.
- for
- Crypto product, growth, and data teams that need on-chain and off-chain analytics.
- pricing
- paid · free trial
Key features
- Product Analytics — Track user journeys from first visit to on-chain transactions with funnels, charts and live view.
- Wallet Intelligence — Create rich wallet profiles and segment users by on-chain activity, holdings and behavior.
- Token-Gated Forms — Build crypto-native forms with Ethereum/Solana gating and social verification integrations.
- Attribution & Audiences — Measure channel and campaign ROI on volume, revenue and retention, and build targeted segments.
- AI Query (Ask AI) — Use MCP and AI agents like Claude or ChatGPT to query data in plain language.
- Alerts & Real-time Notifications — Receive instant alerts for key events and prospect activities.
- API & MCP Access — Export data via open API, CLI and Model Context Protocol for integration with AI tools.
- Chartbuilder — Create and share custom reports and dashboards with your team.
Use cases
- Measure the impact of marketing campaigns on high-value wallet acquisition.
- Segment DeFi users by on-chain activity to run targeted retention campaigns.
- Create token-gated waitlists or forms for community onboarding.
- Provide AI agents with real-time product data for automated insights.
- Unify off-chain web analytics with on-chain transaction data for full funnel analysis.
Formo pricing
- Growth$199/month, billed yearlyUp to 5,000 MAUs · Web, Product & Wallet analytics · Token-gated forms
- Scale$399/month, billed yearlyUp to 10,000 MAUs · API & MCP access · Ask AI, Import wallets, Contract events
Formo vs alternatives
.png?width=64) Formo |  Overtracking Analytics |  Void Analytics |  Aptabase |  Lite Analytics | |
|---|---|---|---|---|---|
| Best for | Unified on-chain growth analytics | Privacy-focused web analytics | Privacy-first GA alternative | Mobile/app analytics | Simple web analytics |
| Pricing | Paid | Subscription | Subscription | Subscription | Subscription |
| DevHunt upvotes | 2 | 111 | 17 | 6 | 10 |
| Launched | Apr 2026 | Jan 2023 | Mar 2024 | Jan 2023 | Nov 2024 |
- Formo vs Overtracking Analytics: Focuses on general web analytics, not on-chain data or wallet intelligence.
- Formo vs Void Analytics: Provides privacy-focused web analytics without crypto-specific features like wallet profiling.
- Formo vs Aptabase: App-centric analytics with privacy focus, but lacks on-chain attribution and token-gated forms.
- Formo vs Lite Analytics: Lightweight Google-Analytics alternative, no on-chain or AI integration.
Formo FAQ
What is Formo?+
Formo is a data platform that combines product analytics, on-chain attribution and wallet intelligence for crypto applications.
Why do crypto apps need analytics?+
Because they must understand both off-chain user acquisition and on-chain behavior to drive growth and retention.
Who should use Formo?+
Product, growth, marketing and data teams building DeFi, trading or other crypto applications.
What can I track with Formo?+
User visits, acquisition channels, on-chain transactions, wallet activity, token holdings, and custom events.
How does Formo unify marketing and on-chain data?+
It merges off-chain web analytics with on-chain activity into unified user profiles and attribution reports.
Is there a free trial?+
Yes, Formo offers a 7-day free trial for new users.
Summarized by DevHunt from formo.so · Sep 29, 2026. Details may change; check the official site.
