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Formo vs Overtracking Analytics

Focuses on general web analytics, not on-chain data or wallet intelligence.

Side by side

What it is
Formo:Formo is a web3 data platform that provides product analytics, wallet intelligence, and token-gated forms for crypto apps.
Overtracking Analytics:Privacy-friendly web analytics with heatmaps, session replay and core web vitals.
Best for
Formo:Unified on-chain growth analytics
Overtracking Analytics:Privacy-first alternative to Google Analytics
Who it’s for
Formo:Crypto product, growth, and data teams that need on-chain and off-chain analytics.
Overtracking Analytics:Website owners and marketers who need simple, cookie-free analytics.
Pricing
Formo:Paid
Overtracking Analytics:Freemium
Plans
Formo:Growth $199 per month, billed yearly · Scale $399 per month, billed yearly
Overtracking Analytics:—
Works with
Formo:Ethereum, Solana, Privy, Dynamic, Metamask, Phantom, Para, Rainbow
Overtracking Analytics:WooCommerce, PrestaShop
DevHunt upvotes
Formo:2
Overtracking Analytics:111
Launched on DevHunt
Formo:Apr 2026
Overtracking Analytics:Jan 2023

Formo features

  • Product Analytics. Track user journeys from first visit to on-chain transactions with funnels, charts and live view.
  • Wallet Intelligence. Create rich wallet profiles and segment users by on-chain activity, holdings and behavior.
  • Token-Gated Forms. Build crypto-native forms with Ethereum/Solana gating and social verification integrations.
  • Attribution & Audiences. Measure channel and campaign ROI on volume, revenue and retention, and build targeted segments.
  • AI Query (Ask AI). Use MCP and AI agents like Claude or ChatGPT to query data in plain language.
  • Alerts & Real-time Notifications. Receive instant alerts for key events and prospect activities.
  • API & MCP Access. Export data via open API, CLI and Model Context Protocol for integration with AI tools.
  • Chartbuilder. Create and share custom reports and dashboards with your team.

Overtracking Analytics features

  • Heatmaps. Visualize where users click and where they ignore on each page.
  • Session Replay. Record and replay user sessions to understand behavior.
  • Core Web Vitals Monitoring. Track performance metrics by country, device and URL.
  • Goal Tracking. Create unlimited goals without complex event setup.
  • Error Detection. Detect 404, 500 and other server errors in real time.
  • Team Collaboration. Create teams and invite members to share dashboards.

Based on each tool's website and DevHunt data. Details may change; check the official sites.