Alterable
Emails That Change When They’re Opened
Subscription100 impressionslaunches Aug 3
Alterable adds live, personalized images to any email that update at open time with real-time data.
- for
- Marketers and developers using email platforms who need dynamic content without code.
- pricing
- freemium
Key features
- Dynamic images — Images redraw on each open, showing current data like prices or stock.
- Live countdowns — Timers render at open, always showing the correct remaining time.
- Location-based offers — Shows weather, nearest store map, or local deals using the subscriber’s city.
- Personalized graphics — Inject first name, monogram or custom icons per recipient via merge tags.
- Scratch cards & polls — Interactive elements like prize scratchers and one-click surveys embedded in emails.
- Rule-based versions — Create multiple image versions with conditional logic based on merge data.
Use cases
- Flash sales with always-accurate countdown timers
- Loyalty emails showing each subscriber’s points balance
- Local store promotions that display nearest location and weather
Alterable pricing
- Engage$010,000 impressions/month · All seven elements · Up to 10 map locations · Scratchers with one prize
- Pro$49/month500,000 impressions/month · Evergreen timers · Unlimited rule-based versions · REST API, Zapier (beta)
- Scale$199/month2,500,000 impressions/month · Advanced analytics · Dedicated support (8-hour reply) · Lower overage rate
Alterable FAQ
Will Alterable affect email deliverability?+
No. It delivers standard images, so SPF, DKIM, DMARC and sending reputation remain unchanged.
What if a subscriber blocks images?+
They see the alt text and the rest of the email renders normally; key details should also be in the email text.
How does location personalization work?+
If the mail client loads images directly, location is approximated from the request; otherwise you pass city/region data from your ESP as merge tags.
What happens when a countdown reaches zero?+
You define the fallback content—e.g., a placeholder image or message—so the email never shows a dead offer.
How are impressions counted?+
Each Alterable element loads once per email open; repeat opens count as additional impressions.
What support is included?+
Self-serve guides for major ESPs; priority email support on Pro, dedicated support on Scale, and enterprise options.
Summarized by DevHunt from alterable.com · Oct 7, 2026. Details may change; check the official site.
