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Google Analytics vs Liwan.dev

Google Analytics is a hosted service that collects data externally; Liwan is self-hosted and privacy-first.

Which to pick

Pick Google Analytics if you want…

  • Free cross-platform web and app analytics
  • Comprehensive hosted analytics
  • Integrations with Google Ads, Search Ads 360 or Display & Video 360 (on Google Analytics' list, not Liwan.dev's)

Pick Liwan.dev if you want…

  • Self-hosted privacy-first web analytics
  • Open-source code (explodingcamera/liwan on GitHub, Apache-2.0 license)
  • Integrations with Google Workspace or Microsoft Entra ID (on Liwan.dev's list, not Google Analytics')

Side by side

What it is
Google Analytics:Google Analytics provides free tools to track and analyze user behavior across web and app platforms.
Liwan.dev:Liwan.dev is a self-hosted, privacy-first web analytics platform that runs as a single binary or Docker container.
Best for
Google Analytics:Free cross-platform web and app analytics
Liwan.dev:Self-hosted privacy-first web analytics
Who it’s for
Google Analytics:Marketers and product teams needing cross-platform user insights.
Liwan.dev:Developers and teams who need analytics without third-party data collection.
Pricing
Google Analytics:Free
Liwan.dev:Open source
Open source
Google Analytics:—
Liwan.dev:Yes, 211 GitHub stars
Works with
Google Analytics:Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console
Liwan.dev:Google Workspace, Microsoft Entra ID

Google Analytics features

  • Cross-platform measurement. Track users across websites and mobile apps to see the full customer journey.
  • Machine-learning insights. Use Google’s ML to uncover trends and predict future customer actions.
  • Integrated reporting. Create shareable reports with an intuitive interface for quick analysis.
  • Google ecosystem integrations. Connect data to Google Ads, Search Ads 360, Display & Video 360, Cloud and Search Console.
  • Audience building. Generate tailored audience lists for marketing campaigns.
  • Attribution and ROI tracking. Measure marketing performance and optimize spend based on data.

Liwan.dev features

  • Single-binary deployment. Run Liwan as one binary or Docker container with built-in dashboard and database.
  • Cookie-less tracking. No tracking cookies or cross-site tracking; data stays on your server.
  • Bot filtering. Dashboard automatically filters known bots from traffic reports.
  • Configurable data collection. Choose which metrics to collect and set retention periods per need.
  • Lightweight script. Add a one-line HTML snippet that works with any framework or CMS.
  • Single sign-on support. Integrates with Google Workspace, Microsoft Entra ID, and OpenID Connect providers like Keycloak or Dex.

Google Analytics vs Liwan.dev FAQ

Is Google Analytics or Liwan.dev free?+

Yes, both are free, and Liwan.dev is open source.

Is Google Analytics or Liwan.dev open source?+

Liwan.dev is open source (explodingcamera/liwan on GitHub, Apache-2.0 license). DevHunt has no public source repository on record for Google Analytics.

Do Google Analytics and Liwan.dev integrate with the same tools?+

Their integration lists don't overlap: Google Analytics lists Google Ads, Search Ads 360, Display & Video 360, Google Cloud and 1 more; Liwan.dev lists Google Workspace and Microsoft Entra ID.

On DevHunt

Liwan.dev

2 upvotes · Launched on DevHunt on Jun 3, 2025

Based on each tool's website and DevHunt data. Details may change; check the official sites.