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Attio vs Zoho CRM
Short answer: Pick Attio if you want AI-powered pipeline automation; pick Zoho CRM if you want AI-driven sales automation. Attio has a free plan; Zoho CRM has a free plan, paid from $7/month per user.
Which to pick
Pick Attio if you want…
- AI-powered pipeline automation
- Integrations with Notion, Linear or Clay (on Attio's list, not Zoho CRM's)
Pick Zoho CRM if you want…
- AI-driven sales automation
- Integrated business suite
- Integrations with Gmail, Outlook or Zoho Mail (on Zoho CRM's list, not Attio's)
Side by side
- What it is
- Attio:Attio is a data-driven CRM that automates lead enrichment, scoring, routing and workflow for revenue teams.
- Zoho CRM:Zoho CRM is an AI-powered online CRM that centralizes customer data, automates sales tasks and offers multi-agent AI assistance.
- Best for
- Attio:AI-powered pipeline automation
- Zoho CRM:AI-driven sales automation
- Who it’s for
- Attio:Revenue and sales teams that need AI-augmented pipeline management.
- Zoho CRM:Sales teams and businesses of any size looking for an integrated, AI-enhanced CRM.
- Pricing
- Attio:Freemium
- Zoho CRM:Freemium
- Starting price
- Attio:—
- Zoho CRM:$7/month per user (Bigin Express)
- Free plan or trial
- Attio:Free trial
- Zoho CRM:Free plan (Free) · Free trial
- Plans
- Attio:Free $00 · Plus $4435 per user/month · Pro $9979 per user/month
- Zoho CRM:Free $0 · Standard $14 per user per month · Professional $23 per user per month · Enterprise $40 per user per month · Bigin Express $7 per user per month
- Works with
- Attio:Slack, Notion, Linear, Clay, OpenAI
- Zoho CRM:Gmail, Outlook, Zoho Mail, Slack, Zoom, Google Calendar, QuickBooks, Stripe
Attio features
- AI agents. Automated research, lead scoring and outreach suggestions run 24/7.
- Universal Context™. Automatically logs emails, calls, product usage and other signals across tools.
- Workflows & automations. Customizable sequences, workflows and integration blocks to automate sales processes.
- Real-time contact syncing. Syncs inbox and calendar to keep contact data up to date instantly.
- Advanced reporting. Build up to 100+ reports with funnel, insight and segment analysis.
- Security & admin controls. Permission tiers, SSO, SCIM and invoice billing for enterprise teams.
Zoho CRM features
- Contact Management. Store and organize all contacts in a single searchable database.
- Workflow Automation. Automate repetitive sales tasks with customizable workflows.
- AI Agents (Zia). Deploy AI agents to execute tasks, provide predictions and recommendations.
- Multi-Channel Integration. Integrate email, calling, calendar, Slack, Zoom, Teams and more directly in the CRM.
- Custom Modules & Portals. Create bespoke data modules and customer/partner portals without code.
- Reporting & Analytics. Standard and unlimited reports, predictive intelligence and CPQ capabilities.
- Developer Sandbox & APIs. Test changes safely and access up to 5,000 API calls per day.
- Mobile App. Access CRM data and perform sales actions on the go via native mobile apps.
Attio vs Zoho CRM FAQ
What is the difference between Attio and Zoho CRM?+
Zoho CRM provides a suite of business apps; Attio centers on AI-powered revenue automation.
Should I use Attio or Zoho CRM?+
Pick Attio if you want AI-powered pipeline automation or integrations with Notion, Linear or Clay (on Attio's list, not Zoho CRM's). Pick Zoho CRM if you want AI-driven sales automation, integrated business suite or integrations with Gmail, Outlook or Zoho Mail (on Zoho CRM's list, not Attio's).
Is Attio or Zoho CRM free?+
Attio has a free plan and paid plans. Zoho CRM has a free plan; paid plans start at $7/month per user (Bigin Express).
Do Attio and Zoho CRM integrate with the same tools?+
Partly. Both list Slack. Attio also lists Notion, Linear, Clay and OpenAI; Zoho CRM also lists Gmail, Outlook, Zoho Mail, Zoom and 4 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.