
PathMetrics
Track Smarter. Grow Faster
Subscription205 impressions#373 of its week
Pathmetrics is a WordPress plugin that tracks multi-touch conversion paths across marketing channels.
- for
- WordPress site owners and marketers who need attribution for forms and e-commerce.
- pricing
- paid
Key features
- Full conversion path — Shows every step a visitor took before a form submission or purchase.
- Unlimited tracking — No limits on conversions or forms tracked per site.
- Form builder support — Works with Gravity Forms, WPForms, Contact Form 7, Jetpack Forms and Ninja Forms.
- WooCommerce integration — Provides funnel insights for WooCommerce stores.
- GDPR-compliant consent — Starts tracking only after visitor consent via major cookie banner solutions.
- Channel attribution — Combines UTM, referrer data and paid/organic sources for multi-touch attribution.
Use cases
- Identify which marketing channels contributed to a lead form submission.
- Allocate budget based on true revenue impact of each channel.
- Measure time from first visit to conversion for optimization.
- Track e-commerce purchase funnels in WooCommerce.
- Validate UTM parameters and campaign naming consistency.
PathMetrics FAQ
Do I need to add tracking scripts manually?+
No, the plugin handles all tracking after installation and activation.
Is Pathmetrics compatible with my WordPress theme and plugins?+
Yes, it is lightweight and works with popular themes, form builders and cookie consent plugins.
How does Pathmetrics ensure GDPR compliance?+
It only starts tracking after consent via integrated cookie banner solutions and stores data locally on your site.
What counts as a conversion?+
Any successful form submission tracked on the site, such as contact requests, newsletter sign-ups or product inquiries.
How is it different from Google Analytics?+
Pathmetrics provides full multi-touch attribution rather than last-click, showing each channel’s contribution to conversions.
Summarized by DevHunt from pathmetrics.io · Oct 4, 2026. Details may change; check the official site.












