Launched January 7, 2025
PathMetrics

PathMetrics

Track Smarter. Grow Faster

Subscription205 impressions#373 of its week

Pathmetrics helps businesses understand how their marketing channels work together to generate revenue. By combining data from advertising, organic search, social media, and email, Pathmetrics provides powerful insights through multi-touch attribution. With unlimited tracking and advanced data models, it enables smarter marketing decisions, better budget allocation, and improved campaign performance.

Pathmetrics is a WordPress plugin that tracks multi-touch conversion paths across marketing channels.

for
WordPress site owners and marketers who need attribution for forms and e-commerce.
pricing
paid
works withGravity FormsWPFormsContact Form 7Jetpack FormsNinja FormsWooCommerceCookiebotComplianzBorderlabs CookieCookieYesReal Cookie Banner

Key features

6 features of PathMetrics
  • Full conversion path — Shows every step a visitor took before a form submission or purchase.
  • Unlimited tracking — No limits on conversions or forms tracked per site.
  • Form builder support — Works with Gravity Forms, WPForms, Contact Form 7, Jetpack Forms and Ninja Forms.
  • WooCommerce integration — Provides funnel insights for WooCommerce stores.
  • GDPR-compliant consent — Starts tracking only after visitor consent via major cookie banner solutions.
  • Channel attribution — Combines UTM, referrer data and paid/organic sources for multi-touch attribution.

Use cases

  • Identify which marketing channels contributed to a lead form submission.
  • Allocate budget based on true revenue impact of each channel.
  • Measure time from first visit to conversion for optimization.
  • Track e-commerce purchase funnels in WooCommerce.
  • Validate UTM parameters and campaign naming consistency.

PathMetrics FAQ

Do I need to add tracking scripts manually?+

No, the plugin handles all tracking after installation and activation.

Is Pathmetrics compatible with my WordPress theme and plugins?+

Yes, it is lightweight and works with popular themes, form builders and cookie consent plugins.

How does Pathmetrics ensure GDPR compliance?+

It only starts tracking after consent via integrated cookie banner solutions and stores data locally on your site.

What counts as a conversion?+

Any successful form submission tracked on the site, such as contact requests, newsletter sign-ups or product inquiries.

How is it different from Google Analytics?+

Pathmetrics provides full multi-touch attribution rather than last-click, showing each channel’s contribution to conversions.

Summarized by DevHunt from pathmetrics.io · Oct 4, 2026. Details may change; check the official site.