Launched July 16, 2024
Magic Hour

Magic Hour

Create engaging videos using AI

SubscriptionVideo3,050 impressions#9 of its week

Magic Hour is a cutting-edge AI video creation platform designed to empower users to effortlessly produce professional-quality videos. Founded in 2023 by Runbo Li and David Hu, this innovative tool is based in San Francisco and leverages the latest open-source AI models in a user-friendly interface.

Magic Hour is an AI platform that lets creators generate and edit videos, images, and audio from text or media in one studio.

for
Creators, marketers, and developers who need fast AI-generated visual content
pricing
paid · free trial
works withPythonNode.jsGoRust

Key features

6 features of Magic Hour
  • Text-to-Video — Generate cinematic video clips from a simple text prompt.
  • Image-to-Video — Animate a still photo into a moving video.
  • AI Image Generator & Editor — Create and edit images with text prompts or uploaded media.
  • Face Swap & Talking Photo — Swap faces or add speech to portraits for personalized videos.
  • API & SDKs — Access all tools via REST API and SDKs for Python, Node, Go, and Rust.
  • Templates & Campaign Tools — Use pre-made templates to produce channel-ready assets at scale.

Use cases

  • Create social media video ads from a short script
  • Animate product photos for e-commerce listings
  • Generate talking head videos for tutorials
  • Produce batch image assets for marketing campaigns
  • Integrate AI video generation into a custom app via API

Magic Hour pricing

  • Creator$19/month144K credits/year · 1024px export · Watermark-free · Commercial use
  • Pro$39/month300K credits/year · 1472px export · 5 concurrent generations · Priority support
  • Business$99/month840K credits/year · 4K export · Unlimited generations · 10 GB upload limit

Magic Hour vs alternatives

Magic HourAI Video APILumenfallSeedance 3.0kutt Ai
Best forAll-in-one AI video and image studioAPI-only AI video generationUnified AI media APIDedicated AI video generatorFree basic AI video generation
PricingPaidSubscriptionFreeSubscriptionFree
DevHunt upvotes361055
LaunchedJul 2024Nov 2024Feb 2026Sep 2026Feb 2026
  • Magic Hour vs AI Video API: Focuses solely on providing an API hub for AI video generation, without a web studio UI.
  • Magic Hour vs Lumenfall: Offers a single API for all AI media models with zero markup, but no integrated editing studio.
  • Magic Hour vs Seedance 3.0: Specializes in AI video generation with its own model, lacking the broader image and audio tools of Magic Hour.
  • Magic Hour vs kutt Ai: Free text-and image-to-video generator with limited features and no paid plans for higher-resolution or commercial use.

Magic Hour FAQ

Can I try Magic Hour for free?+

Yes, core video, image, and editing tools are free to try with no credit card required, though features like higher resolution and commercial rights require a paid plan.

Do I need to sign up before creating?+

No, supported free tools can be used without an account; sign-up is only needed to save projects or access paid features.

What inputs can I use?+

Depending on the workflow you can start with a text prompt, upload an image, or add audio/video for lip-sync and talking-photo tools.

Can I download the outputs?+

Outputs can be downloaded as images, video clips, GIFs, or audio; paid plans provide higher resolution and watermark-free exports.

Do I own the assets I create?+

Paid subscribers retain full ownership and commercial-use rights; free users may use outputs only for personal, non-commercial purposes.

Is API access included?+

Yes, all plans include API access with the same credit limits and features as the web studio.

Summarized by DevHunt from magichour.ai · Sep 29, 2026. Details may change; check the official site.