Launched July 7, 2026
Luc.so
AI customer interviews, run with discipline.
Subscription1,101 impressions#16 of its week
Ship more research per project, without adding hours.
Lùc runs adaptive, AI-driven Mom Test and JTBD interviews at volume, so research agencies turn interview hours from a billing cap into leverage.
Luc runs adaptive AI-driven Mom Test and Jobs-to-Be-Done interviews at scale.
- for
- Research agencies and product teams that conduct customer interviews.
- pricing
- contact sales
Key features
5 features of Luc.so
- Discovery at volume — Interview dozens of customers in the time a handful used to take.
- Mom Test built-in — AI asks what people did, filtering out compliments and hypotheticals.
- Jobs-to-be-Done structure — Maps each answer to the job, trigger, and barrier for the customer.
- Digital product walkthroughs — Capture user behavior while they navigate an app or website.
- On-camera reaction tracking — Computer vision records facial expressions and syncs them with answers.
Use cases
- Scale discovery interviews for multiple customers in a single project.
- Validate product concepts by walking users through a prototype and recording stalls.
- Gather unbiased feedback using the Mom Test methodology.
- Analyze emotional reactions during interviews with computer-vision insights.
Luc.so FAQ
How does Luc ensure interview data is unbiased?+
Luc follows the Mom Test rules, asking about actual behavior and filtering out compliments and hypotheticals.
Can Luc handle product walkthroughs?+
Yes, it lets interviewees navigate an app or site while capturing where they stall and what they interact with.
What does the on-camera feature do?+
Computer vision reads facial expressions during the interview and links them to each answer in the admin view.
Is Luc available to the public now?+
Luc is in private beta; interested users must request access and join the waitlist.
Summarized by DevHunt from luc.so · Sep 29, 2026. Details may change; check the official site.
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