Item is an AI-native CRM that executes sales tasks from plain-text commands.
- for
- Sales teams and businesses that want AI to handle routine CRM work.
- pricing
- contact sales
Key features
- Plain-text command execution — Update deals, find customers, set reminders and send emails by typing natural language.
- AI Assistant — Proactive assistant surfaces relevant info and performs actions without navigating menus.
- Cross-app actions — Trigger actions in Stripe, Slack, email and other integrated tools from a single conversation.
- Lead discovery & enrichment — Automatically find qualified prospects and fill in customer details from the web.
- Custom data structures — Define custom fields for people, companies, deals and more to match your workflow.
- Developer API & integrations — Connect existing tools via API and integrate with 100+ third-party services.
- Easy migration — Item’s team handles data transfer from your current CRM.
- Document-driven AI agents — Turn simple process documents into autonomous AI agents that execute tasks.
Use cases
- A sales rep asks Item to update a deal status and log a call note in seconds.
- Marketing teams generate a list of new leads that match their ICP and have Item enrich the contacts.
- Support staff trigger a follow-up email and create a ticket in the help desk without leaving the chat.
- Finance teams automatically update Stripe invoices when a deal closes.
- Product managers create a custom workflow document that becomes an AI agent handling onboarding steps.
item vs alternatives
 item |  Twilio | .png?width=64) Langfuse | ||
|---|---|---|---|---|
| Best for | AI-driven sales automation | Transactional email sending | Messaging and voice integration | LLM app monitoring |
| Pricing | Contact sales | Subscription | Subscription | Subscription |
| DevHunt upvotes | 0 | 0 | 0 | 89 |
| Launched | Jan 2026 | — | — | Jan 2023 |
- item vs Resend: Resend focuses on email API delivery, while Item provides a full AI-driven CRM with cross-app automation.
- item vs Twilio: Twilio offers communication APIs (SMS, voice), whereas Item automates sales workflows and CRM data management.
- item vs Langfuse: Langfuse provides observability for LLM apps; Item uses LLMs to execute CRM actions for sales teams.
item FAQ
How does Item understand my plain-text commands?+
Item uses an AI model trained on sales workflows to parse natural language and map it to CRM actions.
Can I keep my existing CRM data?+
Yes, Item’s team handles migration and data transfer from your current CRM.
Do I need to write code to set up integrations?+
No, integrations are configured through the UI or simple API calls; no coding is required.
What kind of AI agents can I create?+
You can write plain-English documents describing a process; Item turns them into autonomous agents that execute the described steps.
Is there a limit to the number of tools I can connect?+
Item supports connections to over 100 tools, including email, accounting, project management, and more.
How is data security handled?+
Item stores all customer context in a unified platform and follows standard security practices; specific details are provided in the Terms of Service.
Summarized by DevHunt from item.app · Oct 2, 2026. Details may change; check the official site.
