#3 Product of the week · Launched July 7, 2026
Elmo

Elmo

Open Source AI Visibility Tracking

Free3,263 impressions#3 of its week2 comments

Comments

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  • PDFops· 3mo ago

    The distinction that matters most for this: an AI engine crawling you (GPTBot, ClaudeBot, CCBot) is training-time and separate from it citing you at answer-time (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Google-NotebookLM). The citation bots are the signal you actually want tracked; the training crawl is mostly noise. Does Elmo split those out, or roll them into one "AI visibility" number?

  • Zain Sheikh· 3mo ago

    Self-hosting this so you own the AEO data instead of renting it from Profound or Otterly is a smart angle. Which AI engines were hardest to parse citations from?

Elmo is an open-source, self-hosted platform for optimizing your AI visibility, which is also known as AEO, GEO, or LLMO (which is where the name Elmo comes from). Elmo tracks how AI answer engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews mention, cite, and describe your brand, so you can benchmark competitors and grow your visibility in AI answers. It's a free alternative to tools like Profound, Peec, and Otterly. You can run it on your own infrastructure, own your data, and audit exactly how every metric is calculated.

Open-source, self-hosted platform that tracks how AI answer engines mention and cite your brand.

for
Marketers, brand teams and developers who need AI visibility data.
pricing
freemium
license
MIT
elmohq/elmo 379 89TypeScriptupdated 11 days ago
works withDockerPostgreSQLREST APIMCP serverOpenRouter

Key features

6 features of Elmo
  • Multi-model tracking — Scrapes and calls APIs for ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and many other LLMs.
  • Share of voice metrics — Shows brand mention share versus competitors across AI answers.
  • Prompt wizard — Generates buyer-centric prompts for each brand and runs them on schedule.
  • API & MCP access — REST API and MCP server let other tools query visibility data and manage prompts.
  • Unlimited seats — All plans allow any number of team members without extra cost.
  • Self-hosted free option — MIT-licensed Docker deployment with no license fees; you own the data.

Use cases

  • Monitor how your brand appears in ChatGPT, Claude and other AI assistants.
  • Identify competitor mentions and citation sources in AI-generated answers.
  • Provide AI-visibility dashboards for marketing teams or agencies.
  • Integrate visibility data into internal tools via the REST API.
  • Starter$29/mo/month1 brand · 50 prompts · ChatGPT only · 1× daily checks
  • Basic$99/mo/month1 brand · 50 prompts · Any 4 AI platforms · 4× daily checks
  • Pro$299/mo/month2 brands · 150 prompts · Premium LLMs 1× daily · 4× daily checks
  • Business$649/mo/month5 brands · 350 prompts · Premium LLMs 1× daily · 4× daily checks
  • Self-hostedfreeUnlimited prompts · All models · Full source code

Elmo FAQ

What does Elmo track?+

It records whether your brand appears in AI answers, which competitors are mentioned, and which sources each model cites.

How often are prompts run?+

Starter runs once daily; Basic, Pro and Business run up to four times daily per selected platform, with premium models once daily.

Can I self-host Elmo for free?+

Yes, the MIT-licensed version can be deployed via Docker with no license fees; you only pay infrastructure and any API keys.

Is there an API to access the data?+

Elmo provides a REST API and an MCP server on every cloud plan and in self-hosted instances.

Do I need a credit card for the cloud version?+

No, you can sign up and start on any plan without a sales call or credit-card requirement.

Can agencies white-label Elmo?+

Yes, white-label deployments are available for agencies to offer AI visibility under their own brand.

Summarized by DevHunt from elmohq.com · Sep 30, 2026. Details may change; check the official site.