Data Research Analysis Marketing Intelligence Platform

Data Research Analysis is an AI paid-media operating system for marketing teams that have to defend a plan and then prove it worked. Most tools solve half the problem. AI plan generators stop at a document. Measurement platforms start after the budget is spent. We own the loop between them: plan, launch, targets, actuals, benchmarks. THE QUESTION IT ANSWERS Which channels actually drive revenue, and how do you know before the quarter is over? That question usually gets answered three months late, in a spreadsheet, by whoever has time. The plan lives in a deck. The campaigns live in the ad platforms. The reporting lives in a BI tool nobody on the marketing team can operate without a ticket. Targets get lost in the handover, and last results never shape the next plan. DRA puts all of it in one place and closes the gap. THE PLAN STUDIO Give it your website and a brief. Eighteen research and planning steps run in sequence, with five human gates where you stay in control. The output is a channel-by-channel plan: where to spend, how much, and what to create. Twenty artifact contracts turn it into launch-ready material, exportable as Markdown, JSON, CSV, an XLSX media plan and setup checklist, a PPTX strategy deck, HTML, or one ZIP. THE PART NOBODY ELSE DOES Publish the plan and it creates draft campaigns and writes targets into the campaign and ad-set records: CTR, CPC, CPA, CPL, ROAS, budgets, flight dates. Connect your ad accounts and actual results sync back against those targets. Outcomes feed learned benchmarks that later plans reuse. That is the loop, and it is why the plan stops being a slide. THE DATA LAYER Native connectors for Google Ads, GA4, Google Ad Manager, and Meta Ads, plus LinkedIn Ads, HubSpot, and Klaviyo rolling out. Databases: PostgreSQL, MySQL, MariaDB, MongoDB. Files: Excel, CSV, and PDF with OCR. Build models visually with joins, calculated columns, and aggregates across sources, with AI join suggestions when keys do not line up. Lineage, refresh health, and data quality scoring included. THE INTELLIGENCE LAYER KPI overview, channel matrix, and campaign to ad-set drill-down. Target-aware alerts and anomaly detection that flag a drifting channel before the month closes. A budget optimizer that respects your floors and caps. Six attribution models out of the box: first-touch, last-touch, linear, time-decay, U-shaped, and data-driven Shapley. Funnels, UTM tester, gclid matching, AI insights, reports, and public share links. WHAT IT REPLACES Last-click attribution in GA4 that flattens the journey into one touch. CSV exports from five platforms, stitched together by hand in Excel. A two-week wait for a report because the query needs someone who writes SQL. A four-to-six month BI deployment that is obsolete before it ships. A stack of point tools and analyst hours billed to a marketing budget that is already stretched. PRICING THAT FOLLOWS THE WORK No feature tiers. Every tool is on every plan. Seats are unlimited, credits are pooled at the workspace level, and only successful runs charge. Free: 1,000 credits in month one, then 500 a month. No card required. Pro: 5,000 to 100,000 credits on one slider, $49 to $980 a month. Enterprise: custom credit volume, SSO, SLAs, admin controls. A full plan build is 500 credits, about $4.90 on Pro. An attribution run is 25. A client deck export is 50. TRY IT BEFORE YOU BUY The guest plan is free, twenty-four hours, no signup, and covers the first steps of a real plan. Register and you keep it. The core is open source under MIT. DIFFERENT FROM TABLEAU, POWER BI, AND LOOKER Those are BI tools. They visualize data you already managed to assemble, and they assume someone can build the model. DRA starts from the plan, writes the targets into the campaign records, and measures the actuals against them. Attribution is native, not a four-week custom build. AI builds the model from a plain-English request instead of a SQL ticket. WHO IT IS FOR Mid-market marketing teams of 3 to 30 people running $50k to $1M a month in paid media, plus boutique agencies and fractional CMOs managing several clients.