Cascader is an AI-powered platform designed to optimize Google Ads campaigns by identifying and eliminating irrelevant search terms that drain advertising budgets.
By analyzing campaign data, Cascader pinpoints non-converting and misaligned intent keywords and allows users to exclude them with a single click, potentially reducing wasted ad spend by up to 76%.
The tool offers real-time insights, exclusion scores, and projected savings, streamlining the optimization process and enhancing return on ad spend.
With a user-friendly interface and a results-based guarantee, Cascader empowers advertisers to make data-driven decisions and maximize the efficiency of their ad campaigns.
Cascader uses AI to find and block wasteful Google Ads search terms, reducing wasted spend with one-click negative keywords.
- for
- PPC managers and marketers running Google Ads campaigns
- pricing
- freemium
works withGoogle Ads APIGoogle OAuth
Key features
6 features of Cascader
- AI waste detection — Scans campaigns in seconds to identify non-converting search terms.
- One-click negative apply — Adds recommended negative keywords directly to Google Ads with a single click.
- Real-time savings dashboard — Shows projected savings and exclusion scores as negatives are applied.
- Scheduled scans — Automates weekly, bi-weekly or daily scans for ongoing optimization.
- Enterprise guardrails — Read-only mode, permission mirroring and audit logs ensure safe changes.
- Multi-seat collaboration — Supports multiple users with role-based access per plan.
Use cases
- Clean up high-spend accounts by removing irrelevant search terms
- Automate weekly keyword hygiene for large portfolios
- Quickly validate and apply negatives during campaign launches
Cascader pricing
- Free$0200 search terms per month · Core AI analysis · Manual apply
- $10k Ad Spend$62/mo/month20,000 search terms · 1-click apply · Core AI
- $25k Ad Spend$125/mo/month50,000 search terms · Automation & scheduling · 2 seats
- $50k Ad Spend$208/mo/month100,000 search terms · Daily campaign scans · 3 seats
- $100k Ad Spend$333/mo/month200,000 search terms · Daily account scans · 7 seats
Cascader FAQ
How does the 60-day ROI guarantee work?+
If Cascader doesn’t pay for itself within 60 days, you receive a full refund of your subscription fees.
What counts as my monthly ad spend for picking a plan?+
It’s the total Google Ads spend across the accounts you connect to Cascader each month.
What happens if I exceed my plan’s search-term limits?+
You’ll be notified and prompted to upgrade; there are no surprise overage charges.
Can I change or cancel my plan?+
Yes, you can upgrade, downgrade, or cancel anytime with prorated billing and no long-term contracts.
Is there a free option?+
Yes, the Free plan requires no credit card and allows up to 200 search terms per month.
Summarized by DevHunt from cascader.io · Oct 6, 2026. Details may change; check the official site.
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