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Umami vs VStаt
Simple, self-hosted analytics without AI traffic estimates
UmamiSimple, privacy-focused, open-source web analytics
VStаtVStat - AI-Powered Marketing Analysis, any site or domain visitor statisticsWhich to pick
Pick Umami if you want…
- Privacy-preserving web analytics
- Lightweight privacy-focused analytics
- Open-source code (umami-software/umami on GitHub, MIT license)
Pick VStаt if you want…
- Browser-based traffic and competitor analysis
Side by side
- What it is
- Umami:Umami is a privacy-first, open-source web analytics platform that tracks traffic, behavior, conversions and revenue without cookies or personal data.
- VStаt:VStat provides AI-powered traffic, keyword and competitor insights for any domain directly in the browser.
- Best for
- Umami:Privacy-preserving web analytics
- VStаt:Browser-based traffic and competitor analysis
- Who it’s for
- Umami:Product teams, marketers and developers who need analytics without compromising privacy.
- VStаt:SEO, outreach, sales and market-research teams needing quick domain intelligence.
- Pricing
- Umami:Freemium
- VStаt:Freemium
- Plans
- Umami:Hobby $0/ month per month · Pro $20/ month per month · Business $200/ month per month
- VStаt:Free $0
- Open source
- Umami:Yes, 39,109 GitHub stars
- VStаt:—
Umami features
- Acquisition & Attribution. Shows traffic sources, UTM tracking and campaign performance in real time.
- Behavior Insights. Provides session replays, heatmaps and user journey visualizations.
- Conversion Funnels. Build funnels and goals to identify drop-off points and measure conversions.
- Revenue Tracking. Links events and campaigns to monetary value for ROI analysis.
- Privacy by Default. No cookies, no personal data, GDPR/CCPA compliant and no consent banner needed.
- Collaboration & Sharing. Role-based team access, custom dashboards and shareable URLs.
VStаt features
- Domain traffic overview. Shows estimated visits, trends, engagement and confidence scores for any site.
- Traffic sources & keywords. Displays channels, countries, publishers and organic/paid search terms.
- Public collections. Browse curated lists of sites (e.g., analytics platforms, startups) to jump-start research.
- Collections & export. Save sites to lists, enrich them and export data for CRM or Excel workflows.
- API access. Programmatic retrieval of traffic records and company profiles via prepaid request credits.
- Browser extensions. Chrome, Edge and Yandex extensions show insights without leaving the page.
Umami vs VStаt FAQ
Is Umami or VStаt free?+
Umami has a free plan (Hobby); paid plans start at $20/month (Pro). VStаt has a free plan and paid plans.
Is Umami or VStаt open source?+
Umami is open source (umami-software/umami on GitHub, MIT license). DevHunt has no public source repository on record for VStаt.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.