Mixpanel vs OpenPanel

Proprietary SaaS with higher cost; OpenPanel offers open-source self-hosted option

MixpanelProduct analytics for events, funnels and retention

OpenPanelOpen-source product and web analytics

Which to pick

Pick Mixpanel if you want…

AI-enhanced product intelligence
Enterprise-grade product analytics
Integrations with Segment, mParticle or Data warehouse connectors (on Mixpanel's list, not OpenPanel's)

Pick OpenPanel if you want…

Open-source Mixpanel alternative
The lower starting price: $2.50/month against $120/month
Open-source code (Openpanel-dev/openpanel on GitHub, AGPL-3.0 license)
Integrations with Slack, Discord or Webhooks (on OpenPanel's list, not Mixpanel's)

Side by side

What it is: Mixpanel:Mixpanel is a product analytics platform offering event tracking, funnels, retention, session replay, experiments, feature flags and AI insights.; OpenPanel:OpenPanel is an open-source web and product analytics platform offering Mixpanel-level features with privacy-first, cookie-less tracking.
Best for: Mixpanel:AI-enhanced product intelligence; OpenPanel:Open-source Mixpanel alternative
Who it’s for: Mixpanel:Product, growth and data teams that need deep user behavior analytics.; OpenPanel:Product teams, developers and marketers who need self-hosted or cloud analytics without data limits.
Pricing: Mixpanel:Freemium; OpenPanel:Paid
Plans: Mixpanel:Free $0 · Growth $120 per month; OpenPanel:5K events per month $2.50 per month · 100K events per month $20.00 per month · 1.0M events per month $90.00 per month · Self-hosted Free
Open source: Mixpanel:—; OpenPanel:Yes, 7,080 GitHub stars
Works with: Mixpanel:Segment, mParticle, Data warehouse connectors, API access; OpenPanel:Slack, Discord, Webhooks

Mixpanel features

Event Tracking. Collect up to 1 M events per month on the free plan and scale to trillions on enterprise.
Session Replay. Record and replay up to 10 K sessions/month (free) to see exactly how users interact.
Experiments & Feature Flags. Run up to 1 k MEU/month experiments and manage up to 10 active feature flags (free).
Mixpanel AI. AI detects anomalies, suggests root causes and answers natural-language queries about data.
Metric Trees & Cohorts. Create hierarchical metrics and unlimited saved cohorts for advanced segmentation.

OpenPanel features

Real-time dashboards. Build line charts, funnels, retention curves and Sankey diagrams instantly without SQL.
Privacy-first tracking. No cookies, GDPR-compliant, EU-hosted and cookie-less data collection.
Session replay. Watch exact user clicks, scrolls and interactions with built-in privacy controls.
Revenue & conversion tracking. Attach monetary values to events and monitor conversion rates and A/B variants.
AI-native analytics (MCP). Query your data with Claude, Cursor or custom AI agents via a simple API.
Webhooks & integrations. Push events to Slack, Discord or any webhook endpoint for automated workflows.
Unlimited collaboration. Invite unlimited team members, share dashboards publicly or protect them with passwords.
Self-hosted option. Deploy the platform for free with unlimited events on your own infrastructure.

Mixpanel vs OpenPanel FAQ

Is Mixpanel or OpenPanel free?+

Mixpanel has a free plan; paid plans start at $120/month (Growth). OpenPanel has a free plan (Self-hosted); paid plans start at $2.50/month (5K events per month).

Which is cheaper, Mixpanel or OpenPanel?+

OpenPanel is cheaper to start with: OpenPanel's 5K events per month plan ($2.50/month) against Mixpanel's Growth plan ($120/month).

Is Mixpanel or OpenPanel open source?+

OpenPanel is open source (Openpanel-dev/openpanel on GitHub, AGPL-3.0 license). DevHunt has no public source repository on record for Mixpanel.

Do Mixpanel and OpenPanel integrate with the same tools?+

Their integration lists don't overlap: Mixpanel lists Segment, mParticle, Data warehouse connectors and API access; OpenPanel lists Slack, Discord and Webhooks.

On DevHunt

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