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Mailchimp vs Mautic
Mailchimp is a hosted SaaS service, not self-hosted, and lacks full data sovereignty.
Which to pick
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Hosted email marketing
- A free plan to start with
- Integrations with Shopify, WooCommerce or Wix (on Mailchimp's list, not Mautic's)
Pick Mautic if you want…
- Self-hosted marketing automation
- Open-source code (mautic/mautic on GitHub)
- Integrations with REST API, Plugins or CMS (on Mautic's list, not Mailchimp's)
Side by side
- What it is
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- Mautic:Mautic is an open-source marketing automation platform for email, campaigns, landing pages and lead scoring.
- Best for
- Mailchimp:AI-enhanced email & SMS marketing
- Mautic:Self-hosted marketing automation
- Who it’s for
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- Mautic:Marketers and developers who need self-hosted, privacy-focused automation.
- Pricing
- Mailchimp:Freemium
- Mautic:Paid
- Plans
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- Mautic:Mautic Essential €247.50 per month (annual)
- Open source
- Mailchimp:—
- Mautic:Yes, 10,773 GitHub stars
- Works with
- Mailchimp:Shopify, WooCommerce, Wix
- Mautic:REST API, Plugins, CMS, CRM, Analytics
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
Mautic features
- Drag-and-drop campaign builder. Create complex multi-step campaigns with a visual click-and-drag interface.
- Email & landing page builder. Design responsive emails and pages using an intuitive drag-and-drop editor.
- Lead nurturing & scoring. Capture contacts, assign points and prioritize high-quality leads.
- Privacy-focused compliance. Built-in GDPR, CCPA and other data-privacy controls.
- Data sovereignty & self-hosting. Run Mautic on your own infrastructure to retain full data ownership.
- Powerful REST API & plugins. Extend functionality and integrate with other systems via API or plugins.
Mailchimp vs Mautic FAQ
Is Mailchimp or Mautic free?+
Mailchimp has a free plan; paid plans start at $13/month (Essentials). Mautic is paid, with a free trial.
Is Mailchimp or Mautic open source?+
Mautic is open source (mautic/mautic on GitHub). DevHunt has no public source repository on record for Mailchimp.
Do Mailchimp and Mautic integrate with the same tools?+
Their integration lists don't overlap: Mailchimp lists Shopify, WooCommerce and Wix; Mautic lists REST API, Plugins, CMS, CRM and 1 more.
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.