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Mailchimp vs MailTova
Short answer: Pick Mailchimp if you want AI-enhanced email & SMS marketing; pick MailTova if you want managed professional email on custom domains. Mailchimp has a free plan, paid from $13/month; MailTova starts at $5/month.
MailTovaProfessional email hosting on your own domain.Which to pick
Pick Mailchimp if you want…
- AI-enhanced email & SMS marketing
- Email marketing automation
- A free plan to start with
Pick MailTova if you want…
- Managed professional email on custom domains
- The lower starting price: $5/month against $13/month
Side by side
- What it is
- Mailchimp:Mailchimp is an email and SMS marketing platform with AI-powered automation and templates.
- MailTova:MailTova provides professional email hosting on custom domains with webmail, IMAP/SMTP/POP3 and built-in authentication.
- Best for
- Mailchimp:AI-enhanced email & SMS marketing
- MailTova:Managed professional email on custom domains
- Who it’s for
- Mailchimp:Businesses, nonprofits, creators and professionals who need email/SMS campaigns.
- MailTova:Small businesses, freelancers and agencies needing branded email.
- Pricing
- Mailchimp:Freemium
- MailTova:Paid
- Starting price
- Mailchimp:$13/month (Essentials)
- MailTova:$5/month (Starter)
- Free plan or trial
- Mailchimp:Free plan (Free) · Free trial
- MailTova:—
- Plans
- Mailchimp:Free $0 · Essentials $13 per month · Standard $20 per month · Premium $297 per month
- MailTova:Starter $5/mo per month · Team $9/mo per month · Business $20/mo per month · Enterprise $35/mo per month
- Works with
- Mailchimp:Shopify, WooCommerce, Wix
- MailTova:—
Mailchimp features
- Drag-and-drop email builder. Create professional emails using a visual editor and 300+ templates.
- Generative AI content tools. AI suggests headlines, designs and on-brand copy in seconds.
- Always-on automations. Set up automated email/SMS flows that run based on real-time behavior.
- E-commerce integrations. Connect to Shopify, WooCommerce, Wix and other stores to sync data.
- Predictive segmentation. AI predicts customer buying behavior for targeted campaigns.
- A/B & multivariate testing. Test subject lines, designs and send times to optimise performance.
MailTova features
- Custom domain email. Connect any domain and create branded addresses instantly.
- Full-featured mailboxes. Webmail plus IMAP, SMTP and POP3 support for any client.
- Built-in deliverability. SPF, DKIM, DMARC and MTA-STS are pre-configured for inbox placement.
- Unified dashboard. Provision mailboxes, verify domains and monitor storage from one UI.
- Secure by default. Encrypted transport and per-customer isolation protect data.
- Scalable plans. Start with 10 mailboxes and grow to 100 without extra setup.
Mailchimp vs MailTova FAQ
What is the difference between Mailchimp and MailTova?+
Mailchimp is a marketing automation platform, not a managed email hosting service for custom domains.
Should I use Mailchimp or MailTova?+
Pick Mailchimp if you want AI-enhanced email & SMS marketing, email marketing automation or a free plan to start with. Pick MailTova if you want managed professional email on custom domains or the lower starting price: $5/month against $13/month.
Is Mailchimp or MailTova free?+
Mailchimp has a free plan; paid plans start at $13/month (Essentials). MailTova is paid, from $5/month (Starter).
Which is cheaper, Mailchimp or MailTova?+
MailTova is cheaper to start with: MailTova's Starter plan ($5/month) against Mailchimp's Essentials plan ($13/month).
On DevHunt
Based on each tool's website and DevHunt data. Details may change; check the official sites.